Sparks

DECODER#003

The Internet of Plants
Agency Aperto
Client Aperto
Job Ideator, Organizer, Collaborator
Spark
Urban Gardening is already Talk of the Town, and even Office Gardening is popping up in Corporate Enterprises who know that ‘zeitgeisty’ Corporate Governance has to offer more internal Space for Dialogue, Connection, Relaxation and Care.

Aperto’s Workshop Format DECODER is exactly this: Space for Experimentation and therefore Growing. Our Question: how can we push the Gardening Trend into the Realm of Interaction? Our Answer: Interactive Office Gardening! By connecting Urban Gardening with the Maker Movement, we also connect the biological Ecosystem with the Digital — and thereby create something unique and very Aperto-like.

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To tend a Garden well is a Long-term Venture, and our Idea for an Internet of Plants needs Time and Refining in upcoming Workshops. But I see the 2 Workshopdays as the Starting Point of something that can both grow and draw all People of Aperto together. This newly established Garden becomes our new R&D Space for Thoughts, Experiments, Innovation and Play.

I had the Pleasure to ideate and organize DECODER#003 Hand-in-Hand with my fantastic Colleagues Yeter, Marko, Henning and Philipp — and with the kindly and generous Support of Prinzessinnengärten. So, let it grow!

Recognition Aperto Feature / Der Tagesspiegel

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Looping Tweets

Vines
Spark

Lots of People use Vine’s minimalistic editing Capabilities for shooting their own Stop-Motion Mini Stories.

But what, if the Story covers both: a Tweet and a Motion?

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My Friend Judd’s 140 Character Pings get my 7 Second Vine Pongs in Return. A rapid little Storymachine for Times of inescapable Efficiency.

Vines

Rally the World

Platform/Hub
Agency Aperto Berlin
Client Volkswagen
Job Digital Creative Lead
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In a World obsessed with the Sexiness of Formula One, Rally seems damned to continue scraping by as Niche Sport. We wanted to help Volkswagen change this Paradigm — and bring the Rally back to the People.

Rally the World

Awards GREENKERN just won ADC Germany – Bronze and Annual Multimedia – Gold for the ‘Rally the World’ Teaser Campaign.

Update October 3, 2013: World Champions! With 3rd place in the Power Stage of the Rally France, Séb and Julien finally get the WRC Title. This is the first Time for both them and the Volkswagen Brand.

Spark

The Brand Strategy Team at Sister Company GREENKERN said: ‘The Glory comes to Those who take the tough Road.’ And developed a Transmedia Storytelling Approach with three Main Protagonists: 1. Sebastián Ogier, 2. the Polo R WRC and 3. all Loyal and Rookie Rally Fans out there. We at Aperto Berlin then developed the digital Hub where this Story could happen. Our Ambition: to create ‘The World’s hottest Rallymag.’ An Experience filled with live Stories and Tons of Content from all Events worldwide. Another Sister, Aperto Move, created a strategic Rally Game App {close to a Million App Downloads in a few Days} with a unique Rally Currency: ‘Social Fuel’ enabling Fans to unlock even more exciting Content.

Rally the World
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Advertising, Art’s Siamese Twin

Interview
Spark
It’s always great to be asked about what you’re most proud of or what you really admire. This Time the Interviewer was Lürzer’s Archive.
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One of Lürzer’s Questions was about my creative Roots in East-Berlin. Thinking of my Past brought back bittersweet Memories and the Insight, that the Creative Irreverence that served back then as an Escape from a Culture of Denial serves me well Nowadays questioning a Culture of Abundance.

Lürzer’s Archive
Interview {PDF}
Selected Cases {PDF}

Advertising, Arts Siamese Twin

DECODER#002

Employer Branding
Agency Aperto
Client Aperto
Job Ideator, Organizer, Collaborator
Spark
Van Bo Le-Mentzels 1 SQM House Movement is an ideal Projection Ground for Aperto’s ‘Open House’ Motto. So we took his Construction Plans and adapted them to our Needs: six Teams designed six different Houses to six different Concepts. If the Aperto Group were a City and the six Daughters its different Neighbourhoods, the six Houses are now their Embassies. The mobile Houses are currently travelling across our Lofts and Teams – soon they will conquer all of Aperto’s Offices Worldwide. We see them as mobile Communication Vehicles, conveying the Aperto Spirit and negotiating among our different Teams’ Cultures.
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DECODER#002 was a Blast. Van Bo lectured on necessary Changes in current Value Creation Chains in our Western Economy. While 2 Days was too brief for a Deep-Dive, it was long enough to spark Dialogue among the People of Aperto and from there to our Clients. The Event was made possible through generous Support from the Board and the Help of many dedicated People. A Special Thanks to Deborah Seifert and Judith Junge for the great Film. My Part was Concept and Ideation.

Recognition Aperto Feature / Konstruieren statt Konsumieren / ZDFneo / Channel One Russia / PAGE

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DECODER#001

New Ways in Recruiting
Agency Aperto
Client Aperto
Job Ideator, Organizer, Collaborator
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It’s harder than ever to find talented Creatives for a Long Term Agency Engagement. So in our War for Talent, we adopted a new Tactic: Camouflage. We decided to open our House for, as we call them: DECODERs, smart People who teach us how to decode Communication Patterns far away from the Digital Things we’re usually dealing with.

We asked Eike König from Hort to become our DECODER#001 and raffled Tickets for the Event to the creative Crowd out there, to let them participate and promote their Experience afterwards. For creating Buzz around the Event we teamed up with PAGE and with Design made in Germany.

Spark

Results: A stunning and mindblowing two Day Workshop. A Magic Eike. Blasting Objects and Installations. The Known, turned upside down. Aperto lived its Claim to be an Open House. And Guests who enjoyed the Show and are now spreading the Word about DECODER, Eike König and Aperto as a prospective Employer.

A dedicated and restless Group of People around Henning Lisson, Sebastian Waters, Jan Rechlitz, Jan Maley, Alex König, Yessica Yeti made this happen. My Job was Ideation and Supervision – and DECODER is already one of my personal Highlights for 2012.

Aperto Feature
Design made in Germany Feature

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Do-It-Yourself-With-Others

Article
Spark
The good People from ‘postdigital’ asked me to contribute a Story to their upcoming Issue about the Importance of tactile and haptic Experiences in the Field of Digital Creation.
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I decided to give the Topic a ‘Dark’ and therefore broader Context: The Importance of making Mistakes. In agile Product Development the Mistake is a Driver for constant Improvement. A liquid Approach, that is already influencing contemporary Communication Strategies. But what can we Digitals learn from Mistakes in creating physical Things together? Their Irreversibility is forcing us to give them a Meaning, changing and transforming them for the most innovative Outcome. And it’s teaching us Respect, Trust and a Sense for Collaboration.

postdigital

Do It Yourself With Others
Do It Yourself With Others

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Do It Yourself With Others

Stories

ME & FRIENDS

Linking Physical / Virtual
Agency Scholz & Friends Berlin
Client Scholz & Friends Berlin
Job Creative Direction
Spark
When an Enterprise lives the Philosophy of flat Hierarchies and Appreciation of every One of its Individuals, then connecting its Corporate Identity to its People is a logical next Step as well as a unique and brave Move. Pushing a fantastic Idea to the next Level, hooking it up to the social Web and therefore ‘interactivating‘ the Brand made this one of my favourite Projects at Scholz & Friends. The First Agency with a Foursquare Display!
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Big Thanks to all the Friends who supported the Idea. It was a Pleasure collaborating with you and it’s sad that this Pleasure was so short-lived.

Scholz & Friends Case Study

Awards Epica Awards – Silver / CLIO Awards – Bronze / ADC Germany – Bronze / DMMA OnlineStar – Bronze / Eurobest – Shortlist

Hola Bodeguita del Medio!

Facebook Connect App
Agency argonauten G2
Client Pernod Ricard: Havana Club
Job Creative Direction
Spark

After winning the Online Account of Havana Club Rum, our first Task was to bring the Pitch Idea of a Videomixing Tool to Life. The Idea? Since most People will never visit Havana, we’ll bring Havana to them – with an Application that integrates Facebook Users own personal Profile Content with Havana Club Brand Assets to create virtual Short Trips to Cuba. Just as the Campaign says, ‘Nothing Compares to Havana’: and each User’s Film Cocktail is a unique Blend of Themselves, their Buddies, Havana Streetscenes, Bars and Music. Thanks to Burkhard Fincke for the handmade Cuban Beats and to Philipp Roessler {yoocon} for the 1a Editing.

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Facebook Connect Applications are not a breathtaking Innovation anymore in the Social Web – but with over 6.300 generated Films so far and 80% more Fans than expected on the freshly launched Havana Club Facebook Fan Page, it’s not a bad Social Media Campaign Kickstart for this Brand.

Havana Club Video Mixer
The Video Mixer on Facebook

Awards International FAB Creative Excellence Awards – Advertainment / The Golden Award of Montreux – Games Finalist / DDP – Honour – Audio/Video

Recognition PAGE 05/11 / Best of Advertising / FISCHER‘S ARCHIV – Feature

Design Beats Advertising

Global Design Framework
Agency argonauten G2
Client Volkswagen
Job Creative Direction/Member Steering Team
Spark

‘If a Product is a Design Product, if the three major Elements, Quality, Functionality and Aesthetics are perfectly combined, Advertising becomes just an additional Tool.’ Although Volkswagen Chief Designer Walter Maria de Silva here talks about the Volkswagen Car Models in particular, it is this same Attitude that informs our Approach to a new global Internet Design for the Brand.

We believe that People don’t necessarily visit Car Sites to configure Cars Online, but to create Stories about ‘Man and Car’. Thus, the Aim was to develop a Platform which enables Users to create and experience many different Kinds of Stories. The new Digital Framework primarily serves to support the User’s Storytelling and, being completely Data-driven, puts their Consumer Needs and Wants at the Centre of Interaction. Yet, at the same Time, the Platform also still delivers the Core Values of the Brand, and so ultimately becomes the Basis of Volkswagen’s Digital Business Strategy.

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Keeping me in Suspense for about a Year and a Half, it was a long and exhausting Path from winning the Pitch to the final Design. But it was a great Experience too, and a fantastic Project that wouldn’t have been possible without the Help of an amazing and dedicated Team at argonauten G2, including Vera Krautwurst, Martin Lange, Judd Labarthe, Matthias Trick, Frank Müller, Markus Kleine-Vehn and Florian Mlodzik to mention only a few Names among many who worked tirelessly with me over the past Months and did an outstanding Job.

I’m looking forward to the Stories Volkswagen will be able to tell through the new Digital Platform, and what kind of Feedback they will get from their Fans around the World.

Volkswagen Germany / Volkswagen of America / Volkswagen China

Awards New York Festivals 2011 – Design Finalist / AutoVision, International Automotive Film and Multimedia Festival {IAA} – Silver



Design Beats Advertising
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One-Upping Andy

Interactive Movie
Agency argonauten G2
Client Volkswagen
Job Creative Direction
Spark

If you’re looking to buy a Used Car, it helps if one of your Buddies is a Mechanic. But not all of us have an Andy to call on – hence the new Brand Das Weltauto, the All Around Quality Promise from Volkswagen. To tell this Story, we developed an interactive Movie based on the Assumption that while Das Weltauto Service may be more expensive than simply bringing Andy along, it tops Andy’s technical Expertise by far. Our Motto for Tonality: German Engineering with a Twinkle in the Eye – a subtle Balance!

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We developed and produced this Story with our good Friends from Effekt-Etage and Director Norton. Dialogue would have beefed up the Story but because it needs to work internationally, which would’ve meant Dubbing and Hassle, we fell back on a trusted Storytelling Standby: pantomimed Action. The final Application is captured in our Standard Web Frame. But the scalable Filmic Raw Material can be implemented in any Output Medium and enjoyed on any Device. Here are some Screenshots and Impressions from the Shoot.

Das Weltauto

One Upping Andy
One Upping Andy

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One Upping Andy
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Still Burning

Reel
Agency argonauten G2
Client Volkswagen
Job Creative Direction
Spark

It’s always a Pleasure to work with Volkswagen. Innovation-driven und radically simple in Design – an ideal Framework for creative Concepts. Here is a Collection of Work we’ve done for Volkswagen over the last three Years. From Product Specials to the Global Volkswagen Internet Design – Kudos to my Team and a special Shout to my creative Partner Matthias Trick.

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This Reel is based on an Animation Proposal by Giraffentoast. The Editing is by Yves Jates. It’s a great Cut but in the end just Eyecandy. for the Real Thing, go to volkswagen.de.

The sweet Sound of Success

Publication
Spark
It was a great Honour when FWA Principal Rob Ford asked me whether we would be interested in contributing to his new Book with a Piece on the Digital Concert Hall Project we had created for the Berliner Philharmoniker. Now the Book is out and we are thrilled and incredibly proud to showcase our Work right beside such Classics as ‘HBO Voyeur’ by Big Spaceship, ‘UNIQLOCK’ by Projector or ‘Get the Glass’ by North Kingdom.
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Working in a Business where most Projects can now be created almost in Real-Time, I was quite surprised by the Fact that it took about 16 Months from Rob’s Request to the final Publication of the Book.
But … uuhh … I just love the Smell of fresh printed Books! And the Thrill of Anticipation that comes with unwrapping the plastic Cover before I start diving into a Bunch of new and inspiring Stories. And if there is one among these Stories that tells you a little more about what we do, well … even better!

The Internet Case Study Book. Strategies For Success. Featuring the Work of strategic Innovators such as Ajaz Ahmed, Alex Bogusky and Jeff Goodby. Four Languages.
#1 at the Taschen Ranking, #1 Amazon UK and US in Web Marketing and E-business.

Recognition TASCHEN

The sweet Sound of Success
The sweet Sound of Success

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The sweet Sound of Success
The sweet Sound of Success

Never been done before

Live Streaming Platform
Agency argonauten G2
Client Berlin Philharmonic Orchestra
Job Creative Direction
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The most fanatical Supporters of the best Symphony Orchestra in the World live in the United States and East Asia, where Concerts and entire Tours are sold-out Years in advance. So, why not built a Digital Concert Hall – as a Substitute for the confined Space – that offers existing and new classical Music Lovers around the World to discover a unique Experience of Live-Streaming Concerts in the highest possible Quality? A great Honour for us to take on such an innovative and creative Challenge for this exciting Brand. The first specialised Online Classic Portal, Live and in Full-HD.

‘That’s how Web TV for large cultural Institutions should look like.’
LeadAcademy Principal Markus Peichl

‘Then there’s the Digital Concert Hall: the most successful Orchestral Live-Streaming Project on the Web. It’s a Sign of the Times that the World’s most tradition-bound Ensemble is now a Web Trailblazer, opening up the hallowed Halls of Berlin’s Philharmonie to an infinitely wider Audience.’ The Guardian

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The basic Idea for both the Layout and Motion Aesthetics of the Application derive from a Realtime Concert Experience and encounter with Hans Sharoun’s complex yet balanced, democratic and timeless architectural Work. Quoting Max Frisch: ‘I feel guided as if walking through a Labyrinth, – guided, not lost – guided by the Spirit of the Space itself. Guided by the Pleasure that unfolds. […] beguilingly guided by the Architect’s Wit.’

Awards ADC Global 2009 – Gold Cube Interactive / One Show Interactive 2009 – Bronze / One Show Entertainment Award – Finalist / LeadAwards – 2009 – Gold / New York festivals 2009 – Best Use of Medium/Website – Gold WorldMedal / New York festivals 2009 – Entertainment Promotion – Silver WorldMedal / The FWA Site Of The Day Award – 2009 / Golden Award of Montreux 2009 – Finalist / Cannes Cyber Lions 2009 – Shortlist / WPPED Cream Awards – Highly Commended / The 14th Annual Webby Awards – Official Honoree for the Music Category

Press Feedback FAZ / Financial Times / Press Release LeadAwards / The Korea Times / The Guardian / The New Yorker / YouTube Channel / ZEIT




Never been done before

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Petrol meets Pocketbook

Special
Agency argonauten G2
Client Volkswagen
Job Creative Direction
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Volkswagen is launching a global Micro Site to support their Cross-Media ‘Think Blue.’ Image Campaign. We’ve developed a storytelling Approach that follows four Drivers in four international Cities who are given Advice about environmentally aware Driving and Cost Saving on their Way through heavy Road Traffic. The biggest Challenge: How do we connect the Stories authentically with each other but without going beyond our Budget for the Job.
Spark

We found a Solution in creating Filmic Compositions that are made of High Resolution Photographic Images. Shooting in Berlin, Munich based Photographer Frank Bauer took three stunning, greatly atmospheric Series, which Art Directors Heiko Keppel and Corinna Vidic then mounted in a reduced Layout employing Split-Screen Technique and Animation Dramaturgy.

Think Blue.

Recognition spyline / WPP Corporate Responsibility Report 2010/2011

  • Petrol meets Pocketbook
  • Petrol meets Pocketbook
  • Petrol meets Pocketbook
  • Petrol meets Pocketbook
  • Petrol meets Pocketbook
  • Petrol meets Pocketbook
  • Petrol meets Pocketbook
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Petrol meets Pocketbook

A Beauty Contest

Digital Branding
Agency argonauten G2, Berlin
Client La Prairie Switzerland
Job Creative Direction
Spark

We set out to re-shape the Jewel Brand of the Beauty Industry and eventually won over La Prairie’s Interactive Marketing Budget. The general Approach was to create a fresh, clean state-of-the-art Design that implies Credibility, Precision and Attention to Detail like a Swiss Clockwork. Its true seductive Magic, however, unfolds beneath the Surface. The Images were created in Cooperation with the Berlin based Photographer Attila Hartwig.

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A tough, two-stage Beauty Contest that kept us in Suspense for more than five Months. The most fascinating Aspect: In the second Stage we were challenged to a Layout Duel by a French Agency highly rewarded in the Beauty and Fashion Industry. The Decision eventually did go in our Favour though, because of the genuine Look and the understanding we showed towards the Brand’s Requests. According to La Prairie: ‘The best One won!’

Recognition Attila Hartwig represented by Emeis Deubel

Press Release HORIZONT

A Beauty Contest
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A Beauty Contest
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Luscious Revelation

Image Spot
Agency argonauten G2
Client JUVENA of Switzerland
Job Creative Direction
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The Brand JUVENA was past its Peak, and we were called to rescue the falling Star and bring it back to Light. Our secret Weapon: ‘MasterCream’, the newest Development from Beiersdorf, an exclusive, premium-quality and high-priced skin-rejuvenating Care Cosmetic.
Spark

To ensure the Brand’s strategic Repositioning, we initially put a Multi-Channel Launch Campaign for ‘MasterCream’ into Action. For the Client’s internal sales Purposes, we developed an Image Spot that stunningly demonstrates the Brand’s Evolution from Past/Dark to Now/Spark. The Pace of the Spot is determined by Thorsten Minning’s dramatic Sound Design.

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Luscious Revelation
Luscious Revelation
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Luscious Revelation

Redrawn, Retold, Replayed

Branding Campaign
Agency argonauten G2
Client Procter & Gamble Prestige: REPLAY your fragrance!
Job Creative Direction
Spark
We were asked by Atletico International to convert their stunning new Campaign for REPLAY your fragrance! into the Realm of the Digital. ‘One Drop of Water Can Replay Your Fragrance.’ – A Brand Promise based on technical Research culminating in this new Fragrance. Our initial Launch Pad: the spectacular Watercolour Drawings by Artist Stina Persson. PSYOP NY used flowing Colours to reproduce the Art Work for the TVC. We took the Idea a step further: we reverse-engineered the Drawing Process and developed a Tool that allows each User to create their own Watercolour Painting. Replay your Fragrance. Repaint your Image – and spread it!
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A Big Idea that works perfectly across different Touch Points. Unfortunately, not all our Ideas made it into the first Campaign Flight. Ideas about Gesture-Based Interactive Digital Shop Windows, Public Life Painting Projections and iPhone Apps are still waiting to get replayed.

Awards DDP 2010 – FMCG – Bronze / The Hive Awards 2010 – Honorable Mention, Promotional Microsites Beauty

Recognition Design Journal / spyline / Flash Allstars / irie

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Redrawn, Retold, Replayed
Redrawn, Retold, Replayed
Redrawn, Retold, Replayed
Redrawn, Retold, Replayed

A Riot of Color

Digital Strategy
Agency argonauten G2, Berlin
Client Coca-Cola Germany
Job Creative Direction
Spark
Our Assignment seemed simple enough at first: to bring the new German Fanta Campaign ‘Drink Fanta, live more colorfully’ to life on the Web.
But we knew that bringing more Color into the real Lives of our Users would take more Effort than just splashing some Orange around. Besides, we wanted to do more.
So we claimed the entire digital Space as Fanta’s Playground. We built multiple Platforms: a Microsite on MySpace, a Homepage Takeover on bravo.de, and of course a Campaign Annex on fanta.de. Rounding out our Multi-Platform Approach were Newsletters and a massive Banner Campaign.
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As is so often the Case in a World where the Digital Agency gets briefed only after the Ad Campaign has already been invented somewhere else, we were tasked to make the global Idea work in Germany and gave Tonality, Setting and Characteristics of the Story a clever Twist for the Requirements of our Market.

Awards DDP 2009 – 2 x Bronze / Mobius Award – First Place Mobius Award 2008 / One Show Interactive 2008 – Merit Award {Global Toolkit} / New York festivals international advertising award 2008 – Animation – World SilverMedal {Global Toolkit}

Recognition Selection – Germany’s Finest Agencies / Annual Multimedia / FISCHER’S ARCHIV – Lead Campaign of the Month 07/09


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A Riot of Color
A Riot of Color
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A Riot of Color
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A Riot of Color
A Riot of Color
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A Riot of Color
A Riot of Color
A Riot of Color
A Riot of Color

How to love all Weather Conditions? This Online Screensaver shows you how Fanta interprets what’s going on where you are. The clever Characters play with your own current Weather Conditions to help you see the World in a sunnier, more orange Light no matter what the Sky says.

A Riot of Color

The Multiuser Game that leaves you breathless. We take the all-time classic Party Game ‘Musical Chairs’ to the Web and let People all over the World play it together. The Chairs change Position at irregular Intervals, so you’re kept in Suspense right until the End – will you get your Chair or not?

A Riot of Color
A Riot of Color

The Coke side of life

Branding Campaign
Agency argonauten G2, Berlin
Client Coca-Cola Germany
Job Creative Direction
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The visual Universe of the new global Brand Campaign ‘The Coke side of life’ is truly amazing – a mind-blowing TVC {‘Happiness Factory’ by Wieden/PSYOP} and the illustrative Sixties Splash Style developed by AKQA. But the Question now was how to combine such solitary Components and turn them into a seamless, digital Experience for German Coke Fans?

‘Best Online Adaptation of a Coke Campaign and first international Trial of a Commercial Use of a Web 2.0-platform in the Coke Universe.’ Mark Greatrex, SVP Marketing Communications and Insights

‘Long-term Brand Platform offering Opportunities way beyond your average integrated One-Off, incorporating Music, Art and Online.’ Contagious 13

‘It was, amongst other Things, just the right Time for Coca-Cola to operate the target-group-specific Development of the Brand through the Web. That’s where the Impulse springs from now, the conventional Sector today becomes less and less important.’ PAGE 01/07

Spark

‘Freedom within a Framework’ was our Motto. A Firework of dynamic Contents alongside a subtle Animation Concept paid off and made the Site not merely a Success but a Master Sample for various local Market Adaptations.

Awards New York festivals 2007 – Bronze WorldMedal / Deutscher Designer Club – GUTE GESTALTUNG.07 – Bronze / FWA – Site Of The Day / Annual Multimedia Award 2007 / DDP 2008 – Silver

Recognition Jahrbuch der Werbung 2007 / PAGE 01/07 / VISUAL-X / Newstoday® / NewWebPick

The Coke side of life
The Coke side of life
The Coke side of life

  • The Coke side of life
  • The Coke side of life
  • The Coke side of life
  • The Coke side of life
  • The Coke side of life
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The Coke side of life
The Coke side of life

Sleights

No-stalgia?

Drawings
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People have started applying Vintage Filters to their Photographs, in Effect stonewashing Significance into last Night’s Revels. Instant Nostalgia.

Spark

So I asked myself: What happens when I do the same with my old Drawings? Does old + old = twice as old, or does old x old cancel each other out and create ‘No’-stalgia? Dunno!

No stalgia?
No stalgia?
No stalgia?

It may be an Addiction

Comp
Spark

If you have talented Friends you might as well tap their Potential ;-)
So why not curate a PingPong Match between their different creative Approaches?

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‘It may be an Addiction, but I have earned it’ – a Co-Creation between Judd Labarthe, Frank Bauer, Stefan Schuster {Violent Elegance} and Jan Pautsch is a freshly launched Collaboration with this declared Ambition: Blending Mind Snippets with Image Sparks, either found or self-created. Best Case, they clash, they implode or they oscillate – like the Piece below.

Judd Labarthe via Facebook
Frank Bauer frankbauer.com
Stefan Schuster Violent Elegance

It may be an Addiction

Monstres d’Acrylique

Comps
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The initial Idea was to create Body Enhancements – amorphous Body Outfits that turn Beauties into Beasts. But although we really loved the Thought behind it, the Approach soon turned out to be too generic for our Project.
Spark

We all got very excited once we backed off of that first Concept and instead began the Process of layering flat Photographs and actual Splashes of real Paint onto one another. ‘Monstres d’Acrylique’ is a Co-Creation between Damien Elr°y Vignaux, Loïc Sattler and Jan Pautsch.

Damien Elroy Vignaux Elr°y
Loïc Sattler Lysergid

Recognition Trend Hunter Magazine / Bloodyloud! / WOWMAGZ

Monstres dAcrylique
Monstres dAcrylique

It’s the Space In Between

Directed Photography
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The first Spark never matches the final Execution. It just triggers a Chain of Transformations. But if the Story fits the Players and the Set, then there is a good Chance it will turn into Success on its Way to the final Cut.

Spark

In the Absence of Expectation, the Unexpected gets a Chance to mutate into the Beast. That’s when Trashbag and Glasseye become my Friends. Just mirrored. No additional Composing required.

A Co-Creation between Loïc Sattler and Jan Pautsch.

Loïc Sattler Lysergid

Recognition Trendland

Its the Space In Between
Its the Space In Between

Pattern of No

Directed Photography
Spark
On Set during a Product Shoot for La Prairie, the Photographer Attila Hartwig and I developed the Idea to incorporate Mind Maps into liquid Surfaces and, at the same Time, photographically document the Processes of Overlapping and Transformation of these Snippets.
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The Idea didn’t survive long, it simply failed the Reality Check. But in Return this Series of Images originated from our initial Concept – a Gift of manipulated Chance.

Attila Hartwig attilahartwig.com

Recognition Behance Feature / Computerlove™ / zeroin

Pattern of No
Pattern of No
Pattern of No
Pattern of No
Pattern of No
Pattern of No
Pattern of No
Pattern of No

The Black Hit of Space

Spatial Work
Print {200×300 cm}, Acrylic on Wall, Balls / Dimension variable

‘The Black Hit of Space’ is an Experiment, an experimental Design Set Up in order to find out what emerges from the close Collaboration between a Photographer, an Ex-Writer and an Artist. What happens, if three individual forms of artistic Expression co-occupy a Space? And, what if the title ‘The Black Hit of Space’ serves as the Inspiration to the Project? The Outcome is a room-encompassing Installation – both attacking and absorbing. An interplay of Forces, that distinctively continues in our further Projects. BLAKHTFSP3 {TheBlackHitOfSpace™}

‘When the Exhibition, ‘BACKJUMPS – The Live Issue’ opened, it hit like a Bomb. Within six Weeks up to 12,000 visitors wanted to see the Rooms decorated by Street Artists of the Kunstraum Bethanien in Berlin.’ Die Zeit.de

Developed in Co-Creation with Veysel Oender {Amok} and Roman März.

BACKJUMPS – The Live Issue #3, Urban Communication und Aesthetics, Kunstraum Kreuzberg/Bethanien, Berlin

Participating Artists and Projects: Anti privé, AKIM ONE NGUYEN, ASH, Blu, CEMNOZ, CUBABRASIL – Berlin, Dave the Chimp, Brad Downey, Graffitimuseum, HuskMitNavn, Jay One Ramier, Carlos Mare139 Rodriguez, Mode 2, NOMAD, Migratory Birds of the Solovei Republic, Reclaim your City, Oliver Rodriguez-Kroll, SKKI, StudioAnti™, Study of Style, Surrend, Daniel Tagnoe, Veysel Önder/ Jan Pautsch BLAKHTFSP3 {TheBlackHitOfSpace™}, ZEVS

BACKJUMPS – The Live Issue

Press Feedback: art-in-berlin.de / spex.de / de-bug.de

Publication: BACKJUMPS: The Live Issue #3

The Black Hit of Space
The Black Hit of Space

Unfold
The Black Hit of Space
The Black Hit of Space
The Black Hit of Space
The Black Hit of Space

Twin Set™

Object
Object Coaldust, Paraffin, Curd Soap, Mirror Display

‘Black and White’, ‘Good and Bad’, ‘Clean and Filthy’ – Taking into Account such last-century Terms, Twin Set™ liberates Products from their primary Coding in Order to provide Scope for continuous Development, and thus, give Way to entire new Dimensions of the Here and Now.

sin-berlin, a unique Exhibition-Cum-Shop in Berlin, offered Products from various Manufacturers in limited Editions – exclusively designed for a one-month-only Exhibition in a very special Showroom.

‘Opening for a Month in Berlin’s trendy Mitte District, the Project also known as “sin-berlin” is a curious Mixture of Exhibition and Shop, where more than 70 international Designers, Architects and Artists will create unusual Products exclusively for the aforementioned Department Store.’

Press Feedback Berliner Morgenpost / Deutsche Welle / Die Welt

Twin Set™

Why I Go to the Movies Alone

Object
Moving Message Boards, Photograph

Excerpt from Richard Prince: ‘The Perfect Tense’ {Why I Go to the Movies Alone}.
In Co-Creation with Berlin based Photographer Roman März.

‘Overdetermination was Part of his Plan and in a strange Way, the same kind of psychological After-Life was what he loved, sometimes double loved about her Picture.’

Why I Go to the Movies Alone

It’s Magic

if it happens and if it doesn't, it doesn't matter
Spatial Works, Machines, Models

Five Works in Reference to Dave Hickey
{This Mortal Magic / Essays on Art & Democracy}

Götterdämmerung Postmoderne Sensibilia Kameralmat ONTOM Atlantis N O NAME CO. Morgenlandduft Tafelbilder, Tomaten, Transpiration DAZED & CONFUSED The Luminous Image WUNDERKAMMERN Der Stein aus dem All post naturum Augenladen Leipziger Sezession Dead Poet Dreaming Aufstieg und Fall der Moderne Esprit today Das Archiv Franz Kafkas DO ALL OCEANS HAVE WALLS? Figur Weiblich Der Gestus des Fliessens Desire and Demand CS|VI Im Kaleidoskop Die Unruhe und die Zufriedenheit oder die Tragödie des Scheiterns Contenance Ground Das Grosse Dadagluten Bestiarium Nr.1 Blizzard seventyseven Mehr als ich The art of vision FORMALISMUS System höherer Vernunft SUPERmarkt DAS MÄDCHENZIMMER DAS BESTECK DES MARQUIS DE SADES Restpfennigaktien Zolpereien IN VITRO künstliche Bedenken Tief in Material eintauchen, dort wo alles zerrinnt 8x8x8 SEHENSEHEN Mundgerecht Rheingold Radarraum Strategien der Verweigerung Die Spur des Sublimen Erinnerungen an den Zufall Das geheime Museum des Führers Arbeiten im Dunkeln re.edit Winnetou Dig, Dag und Digedag DER ELEKTRISCHE KRIEG Die Gleichzeitigkeit des Anderen Groß einsteigen und dünn auslaufen Inszenierung einer Ansammlung Das Zimmer Gregor Samsas m.e.s.s.a.g.e. Störtebeckers Kopf Schloß der Obsessionen BIG BLUE Regel und Abweichung BLAST THEORIE Der getanzte Luis der XIV. tanzt drinnen und draußen CRYMOG Malbund ni Nicht Summe, nicht Synthese Quintessenz! ZAHLEN, NUMMERN, ZIFFERN Das Eingemachte SPACE PILOTS: Ziolkowski meets Janke VON DER WIRKLICHKEIT DES TRAUMS Zeichen/Fluten/Signale Zeit der Götter Auge um Auge Das Konzert des Äon Applausmaschine Der Ort/die Zeit/Das Plus Die Bombe und der Geist

Its Magic
Its Magic
Its Magic
Its Magic

Science Fiction

or Moon above the Kurfürstendamm
Audiovisual Installation Helium filled illuminated Ball, Ticker Projection, Sound

‘The full Moon above the Glass Box, as well as the hoarse electronic Voice of the Computer Brain from Godard’s Film ‘Alphaville’, that calls out every so often, both combine with the Architecture of the technical Monument – ‘Science Fiction or Moon above the Kurfürstendamm’ delivers an absurd Statement on the Hype and Glamour that determined the Turn of the Twentieth Century and, at the same Time, initiates a romantic Element to the omnipresent Take-Over of Power through electrical Machines and Devices. Dr. Ute Tischler, Curator ‘countdown west 2k’

countdown west 2k / Traffic Station, Kurfürstendamm

A Project by Triad Berlin for Reemtsma

Press Feedback Berliner Zeitung / Der Tagesspiegel

Science Fiction
Science Fiction

Turning Tricks

Drehen/Wenden
Video Installation Videoloops, Plots

An Office Space is turned into a Glass Showcase, with two different Photo-Sessions as well as two Video Projections screened on the outer Surface of the large-scale Windows facing a busy Street. During the Day, each of the Photo-Sessions displays a Set of Stills of a uniformed Character occupying diverse Positions towards the Camera/Spectator. At Night, the Window Surface serves as a Cinematic Screen. The Video is projected upside down, showing the same Character as before in the Photographs, now sitting on an Office Chair while rotating in high Speed around himself – over-and-over again, to the left and to the right.

Façade Haus Pietzsch, Unter den Linden, Berlin

Turning Tricks
Turning Tricks

Fotos: Bernd Borchardt/Roman März

Specs

Punks in Suits

Interview
Spark
Jan Weiss from spyline is restless since 2005: restless in Digging deep into some of the best Campaigns, Portfolios, Agencies and Design Studios Worldwide. He recently launched a Re-Issue of his fantastic Magazine. Which means my Interview with him got a fresh Pour into a new Layout.
Dark

The Interview is from 2008. And if 1 Internet Year equals 7 Human Years than it’s pretty Oldschool. But while I’d probably answer some Things differently today, overall I’d still sign it. Thanks, Jan for the Opportunity!

spyline

Punks in Suits

Songs of Magic

Born and Raised in East Berlin.

Constant Negation

bred my Hunger for Narrative

and the Suddenly-Flawed Surface,

my Lust for Realitytwisters,

Songs of Magic.

As a born East Berliner and Child of the Post Wall Era there I am trained in occupying abandoned Spaces and turning Emptiness into Substance. My Background lies in Fine Arts. A Dozen Years ago I fell in Love with Art’s Siamese Twin, Advertising, and earned my first Stripes as an Art Director at several Digital Startups in Berlin.

In 2007 I was appointed Creative Director of argonauten G2, Berlin, one of Germany’s top Creative Digital Hot-Shops at that Time. There I developed and supervised Digital Campaigns for international Brands like Allianz Group, Coca-Cola, Volkswagen, La Prairie, Pernod Ricard and Procter & Gamble. I helped the Office to win international Assignments like the Multi-Award-Winning Digital Concert Hall {Live Streaming Platform for the Berlin Philharmonic Orchestra}, the Global Design Framework for Volkswagen and {working alongside Colleagues from Atletico Berlin and Grey London} the Digital Activity for Allianz Group’s Global Brand Communication.

Over the last 3 Years I’ve complemented my Creative Leadership Experience with extensive Business Know-How — first, leading Scholz & Friends Berlin’s first truly integrated Unit, and then setting up and leading a new Unit at Aperto Berlin, a digital Full-Service Agency. In 2014 I was promoted to Executive Creative Director at Aperto Berlin, where I’m proud to be engaged with my favourite Brand Volkswagen on a global Scale again.

My Teams and I have won numerous international Awards such as ADC Global Gold, LeadAwards Gold, New York Festivals Gold, One Show, LIA Awards, CLIO, The Webby Awards, Epica and many more.

I am a regular Member of international Digital Juries, including D&AD, LIA Awards, TheCup, Golden Drum, The Lovie Awards and The Singapore CCA.

Experienced with both Sides of the Creative Culture {the Idea-Driven Traditional and the Technology-Driven Digital}, I am stoked about their Potential to clash. The desired Outcome? Smart Experiences, Services, Products and Platforms that enhance Life by seamlessly crossing on- vs. offline Borders.

Clients and Brands

Abu Dhabi Media / Allianz Group / Alphabet / Bacardi: Martini / Beiersdorf: Juvena of Switzerland, La Prairie Switzerland / Continental / GROHE / MAN / Microsoft / Migros / Pernod Ricard: Ballantine’s, Havana Club / Procter & Gamble / Siemens / The Coca-Cola Company / The Berlin Philharmonic Orchestra: Digital Concert Hall / TUI / Volkswagen AG

Awards and Honours

More than 60 Awards and Honours for 20 different Projects e.g:

Cannes Cyber Lions – Shortlist / ADC Global Gold Cube Interactive / 2x ADC Germany / 2x LIA Awards / 3x One Show Interactive / LeadAwards – Gold / 5x NY festivals / CLIO Awards / 2x First Place Mobius Award / 2x FAB Creative Excellence Award / The Webby Awards – Official Honoree / 2x FWA Site Of The Day / Epica Awards

Member of the Jury

Singapore Creative Circle Awards {CCA} 2012 / D&AD 2012 / Lovie Awards 2011-14 / LIA Awards 2011 / Intercontinental Advertising CUP 2011 / Golden Drum Festival 2010 / German IPTV Award 2009

Broadcasts and Features

ArtSchoolVets! / Channel One Russia / D&AD Show & Tell / IdN / Lürzer’s Archive / NewWebPick / Netdiver / OFFF / PAGE / postdigital / Reform & Revolution {R²} / spyline / TASCHEN / The FWA / Website Design Awards / Who’s Who in Design / ZDFneo

Higher Powers

Higher Powers commanded this Site
and I am very grateful to:

Jan Hendrik Weiss for Technical Expertise and
Judd Labarthe for Enlightenment.

Higher Powers