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MRTLMGYC
[ThisMortalMagic™] Showcase of Jan Pautsch.Lilienthal, Creative Director, lives and works in Berlin. / cell: +49 [0]175.165.14.12 / mail
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~Fresh! |
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Feature/Interview
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Type Design
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ANARCHY & RIOT.
Type Design für MK Kähne's neue
Arbeit ANARCHY & RIOT / Acrylglas, Neon.
"Die Ausstellung Vollendete Zukunft findet im Rahmen des
Projektes Aus der Traum? Künstlerische Aufbrüche und Reflexionen
seit ´68 zur Zeit in Berlin statt."
Aus
der Traum?
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Creative Direction
Stories |
Sensory Amazement! ~
The Coca-Cola Company |
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Campaign Toykit/Storytelling
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Agency
argonauten G2, Berlin
Client The
Coca-Cola Company
Job Creative
Direction
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Challenge
Ideenentwicklung und Umsetzung eines Global Digital Toykit für
Coke's zweitgrössten internationalen Brand Fanta® nach einem erfolgreichen Pitch. Core Idea: The Triumph of Imagination
over the Enemies of Play.
Objective Brief:
"Re-engage Teenagers. Make Fanta iconic
and relevant. Produce a Range of Ideas, that local Fanta markets
can choose from."
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Execution
"For Fanta’s global Relaunch, Ogilvy/PSYOP developed an Ad Campaign featuring manga-style Characters taking on ‘the Enemies of Play.’ Our Challenge was to create a World around them, turning their amusing Stories into a wide Range of engaging 3D Activities where the Cleverness of the characters would spark the User’s own Intelligence.
Our Answers: an unexpectedly clever Online Game, the World’s first and only crispy-crunchy Ringtone Creator and Banners that aren’t Banners. We even found a way to ‘Fanta-rize’ something as mundane as the Weather and developed additional Mobile Executions. Play On!"
Technology Flash/Multiplayer
Server.
Awards One Show Interactive 2008 - Merit Award / New York festivals international advertising award 2008 - Animation - World SilverMedal — Fanta Global Toykit
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Expect the Unexpected. "We developed a gaming Experience beyond Routine: the One-Person Online Game 'Fantarize the world'.
The Nature of the Game is explorative. The Beauty of it lies in its unexpectedly clever Twists and Turns." |
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Animation Workflow
Maya Meshes/C4D Animationen
über PNG Sequenzen in Flash.
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How to love all Weather Conditions? "This Online Screensaver shows you how Fanta interprets what’s going on where you are. The clever Characters play with your own current Weather Conditions to help you see the World in a sunnier, more orange Light no matter what the Sky says."
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Surprising Banners that are all Play! "Banners are often totally predictable. We played on this Preconception to develop a Banner that uses Surprise and play in true Fanta Style: two Fanta Kids “kidnap” a Promotion Banner for USB Sticks, and then use the advertised USB Sticks to play a Game of Pong"
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The Multiuser Game that leaves you breathless. "We take the all-time classic Party Game 'Musical Chairs' to the Web and let People all over the World play it together. The Chairs change Position at irregular Intervals, so you’re kept in Suspense right until the End – will you get your Chair or not?"
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Love Squad ~
Swatch |
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Tactical Product Launch
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Agency
argonauten G2, Berlin/Joshua G2, London
Client Swatch
Job Creative
Direction
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Challenge
Umsetzung eines under-the-radar Virals als Part einer globalen Rich Media Kampagne [Joshua G2, London].
6 Ländermärkte, 6 Sprachen.
Objective Generieren
von Traffic über eine Online Kampagne auf Yahoo und via WOM über Virals.
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Execution
"Viral that relays highly personalized Content
including your Name, Job, and personal Characteristics, all of which
add up to you having your Eye on someone pretty, but just cant seal
the Deal. Mr. Love is giving you Advice in a personal Video Message, which is sent
virally via Email to instruct the unsure Friend.
A Valentines Tactical Product Launch!"
Technology
Flash [XML], JavaScript, HTML.
url swatchlovesquad.com
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On Assignment |
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Moods/Image
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Ein kürzlich
in GRAPHIC 10 gefundenen Zitat von Stefan Sagmeister in Kombination
mit Pitch Comps.
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We should be designing
coke bottles, postal trucks
and huge commercial web sites
instead of leaving those jobs
[which really do have cultural
impact]
to the
marketing/branding idiots.
Quote: TWEEDLEDEE TWEEDLEDUM. My year of graphic
design without clients, Stefan Sagmeister. In: GRAPHIC 10.
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Engineering Magic ~
Braun Pitch |
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Pitch/Branding Campaign
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Agency
argonauten G2, Berlin
Client Braun
Job Creative Direction/Design Lead
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Challenge
Pitch für den Relaunch von braun.com – Braun´s globaler Online Präsenz. Web Accessability AA+.
Objective Brief: "Brand Ambition: Make Braun a Lovemark. Relevance to the User, creating Desire towards the Brand."
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Execution
Online Strategie und Design Konzept für den globalen Auftritt, inklusive Interactive Tool Suite.
Core Idea: Where Needs transform into Desires.
"We were asked to relaunch Braun.com. We started with dramatic Visualisation and leveraged their Dynamic in the Interactive Dimension to create Desire for the Brand. However we understand the Need for Functionality and Accessibility and created ..."
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BigSplash ~
Coca-Cola Deutschland |
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Integrated Branding Campaign
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Agency
argonauten G2, Berlin
Client
Coca-Cola Deutschland
Job
Creative Direction/Design Lead
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Challenge
Coke Soundwave: Coke presents a Digital Stage for grassroot Bands. Music Lovers rate their favourite Bands.
Objective Synthesis
of international Newcomer Bands and their Fans, including Bands
such as Maxïmo Park, Paolo Nutini, Adam Green. Core Idea: Infecting
others with the Joy of Music.
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Execution
Interactive and State-Of-The-Art Coke Music Player with special Music Program and User Generated Content [Cooperation with AKQA, London].
Staging of the Keyvisual [Mother, London] as a 3D Splash. Life
Meets Digital!
Technology
Flash [XML], JavaScript, HTML.
url cokesideoflife.de
Award DDP 2008 - Silber
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The Coke side of life ~
Coca-Cola Deutschland |
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Brand
Site/Campaign
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Agency
argonauten G2, Berlin
Client
Coca-Cola Deutschland
Job
Creative Direction/Design Lead
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Challenge
Entwicklung der deutschen Seite für die neue
globale Marken Kommunikationskampagne The
Coke side of life.
Objective Global
einheitlicher Auftritt [Digital Campaign
Executions, AKQA, London]. Positionierung
der Marke über ein authentisches und dynamisches Design. Core Idea:
Coke inspires me to create my own path to happiness.
Execution Interpretation
des TVC Happiness Factory
[Wieden, Amsterdam/PSYOP, N.Y.]. Kreation einer eigenen Welt mit
add-ons wie Mobile Games und Wallpaper — Adaptionen für weitere
Ländermärkte. Integration der klassischen Red
Coke Assets: Music/Football.
Technology Flash
(XML), JavaScript, HTML.
url
cokesideoflife.de
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Awards New
York festivals interactive new media award 2007 - Bronze WorldMedal / Deutscher
Designer Club - GUTE GESTALTUNG.07 - Bronze / Favourite Website
Awards [FWA] - Site Of The Day / Annual Multimedia Award
2007 - Auszeichnung
Recognition
Jahrbuch der Werbung 2007 / PAGE 01/07 / fcukstar.com
Awards! / DOPE Awards / Newstoday® / VISUAL-X / Digitalthread
"Best online adaptation of a Coke campaign
and first international trial of a commercial use of a Web 2.0-platform
in the Coke universe." Mark Greatrex, SVP Marketing Communications
and Insights
"Long-term brand platform offering opportunities way
beyond your average integrated one-off, incorporating music, art
and online." Contagious 13 |
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PAGE 01/07
stellt den Case The
Coke side of life in der Rubrik
Szene vor.
Mixed Media - Sieger des Annual Multimedia.
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"Coca-Cola
hat zum Beispiel den richtigen Zeitpunkt gefunden, die Markenbindung
zielgruppengerecht vorwiegend übers Web zu steuern. Von hier gehen
die Impulse jetzt aus, der klassische Bereich verliert an Bedeutung."
aus dem Interview mit Tatjana Henschel, eCD Publicis Hamburg.
PAGE
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Gateway ~
Coca-Cola Deutschland |
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Brand Gateway
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Agency
argonauten G2, Berlin
Client
Coca-Cola Deutschland
Job
Creative Direction/Design Lead
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Challenge
Entwicklung des neuen Brand Gateway für
Coca-Cola
Deutschland. Markengliederung nach Coca-Cola®, Coke Zero®,
Coke Light®, Integration von CokeFridge als Promotionplattform
für alle Brands.
Objective
Fokussierung der Markenkommunikation durch
nur noch eine url: coke.de.
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Execution
Layoutraster, das die Brand Sites paritätisch
abbildet und zusätzlich Raum für aktuelle Teaser bietet. Flipmechanik,
die Markenteaser und aktuelle Promotions verbindet.
Technology Flash,
JavaScript, HTML.
url
coke.de
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Firing Skills ~
The Coca-Cola Company |
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Marketing Platform
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Agency
argonauten G2, Berlin
Client
The Coca-Cola Company
Job
Creative Direction/Design Lead
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Challenge
Entwicklung und Umsetzung der globalen Coca-Cola
Online Kampagne als Part des globalen iCoke Projekts zur FIFA WM™
2006 nach einem Pitch. 10 Module, 60 Ländermärkte, 11 Sprachen.
Objective
Aufbau als Fan-Brand No. 1 bei der FIFA WM™
2006.
Execution
Inhaltlich und visuell stehen der Fan sowie
die Begeisterung für die Fußball-WM im Mittelpunkt. Durch eine hohe
ästhetische und emotionale Bildsprache, die darauf verzichtet, nationale
Klischees zu bedienen, wird eine multi-ethnische Ansprache ermöglicht,
die die weltweite Leidenschaft für das Spiel spürbar macht.
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Technology
Flash (XML), JavaScript, HTML, Java/Oracle.
argonauten G2 kooperierte als Creative Lead Agency mit Panini
Group/Tokenzone/Agência Click/Ogilvy, Thailand/Wieden, Amsterdam/AKQA,
U.S./FIFA.
Recognition
Who's Who in Design, Vol 3 / Selection
- Germany’s Finest Agencies
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WE
ALL SPEAK FOOTBALL Feature in Selection - Germany’s
Finest Agencies. Die
Publikation versteht sich als neue, frische Plattform für exzellente
Werbe-, Design-, New Media- und Kommunikationsagenturen aus ganz
Deutschland.
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Selection
- Germany’s Finest Agencies
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WE
ALL SPEAK FOOTBALL Feature in Who's Who in Design
. Die Publikation versteht sich
als aktuelles Kompendium des internationalen Designs.
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Who's Who in Design
The Leading Designers of the World / Volume
3
Who's
Who in Design
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Make every drop count ~
Coca-Cola Deutschland |
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Corporate Image/Campaign
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Agency
argonauten G2, Berlin
Client
Coca-Cola Deutschland
Job
Design Lead |
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Challenge
Relaunch der deutschen Coca-Cola Corporate
Site.
Objective
Betonung des Corporate- und des Dachmarken
Charakters sowie stärkere Inszenierung der Marken. Kommunikation
der Portfolio-Kampagne Make every drop
count und der Produktvielfalt
Choice. Exzellenter
Service für Verbraucher und Journalisten.
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Execution
Einheitliches Erscheinungsbild der Marken
in einem konsistenten Layoutraster. Schneller Zugriff auf die Produkte
über einen Flash-Markenlayer. Eine weitläufige perspektivische
Flash Bühne dient der Präsentation.
Technology
DHTML, Flash, JavaScript, Berücksichtigung
barrierefreier Aspekte.
url
coca-cola-gmbh.de
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WHY ~
WHY |
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Self Promotion/Identity
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Agency
WHY
Client
WHY
Job
AD, CoFounder |
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Challenge
Entwicklung der Corporate Identity für die
künstlerische Kollaboration WHY.
Objective
Selbstdarstellung von WHY. WHY.AG
/ WHY.WORK / WHY.LAB
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Execution
Logo, Business Card, Interface Design und
Projektvisualisierungen für das Portfolio.
A
key to the great story is not Who, or What, or When, but — WHY?
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Art Projects
Shows |
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Terby Drawing Defense |
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Sketch/Model/Machine
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Object Terby [Drawing Defense]
/ Marker, Motor, Glue
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"Terby is a dumb Object. Just like the same-named Protagonist in Bret Easton Ellis's Lunar Park, it aggressively rotates around itself leaving behind no more than black Traces."
Exploring the Disappearance of artistic Authorship behind the Piece
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THE BLACK HIT OF SPACE |
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Exhibit/Group Show
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Spatial Work,
Environment THE BLACK HIT OF SPACE
/ Foto [200x300 cm], Acrylic on Wall, Balls / Dimension
variable
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A Collaboration between Jan Pautsch.Lilienthal, Veysel Oender [Amok]
and Roman Maerz, as Part of Backjumps - The Live Issue #3, Urban Communication und Aesthetics, Kunstraum Kreuzberg/Bethanien, Berlin.
"'THE BLACK HIT OF SPACE' is an Experiment, an experimental Design Set Up in order to find out what emerges from the close Collaboration between a Photographer,
an Ex-Writer and an Artist. What happens, if three individual forms of artistic Expression co-occupy a Space? And, what if the title 'THE BLACK HIT OF SPACE' serves
as the Inspiration to the Project? The Outcome is a room-encompassing Installation - both attacking and absorbing. An interplay of Forces,
that distinctively continues in our further Projects."
BLAKHTFSP3 [TheBlackHitOfSpace™]
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Backjumps -
The Live Issue #3, Urban Communication und Aesthetics, Kunstraum
Kreuzberg/Bethanien, Berlin / 07/07
Artists and Projects: Anti privé [Berlin], AKIM ONE NGUYEN
[Berlin], ASH [Copenhagen/Paris], Blu [Bologna], CEMNOZ [Berlin],
CUBABRASIL - Berlin [Havana/Pinar del Rio/São Paulo/Berlin/Munich],
Dave the Chimp [London], Brad Downey [Ex-Patriot USA], Graffitimuseum
[Berlin], HuskMitNavn [Copenhagen], Jay One Ramier [Paris],
Carlos Mare139 Rodriguez [New York], Mode 2 [Berlin], NOMAD [Berlin],
Migratory Birds of the Solovei Republic [New York/Berlin], Reclaim
your City [Berlin], Oliver Rodriguez-Kroll [Berlin], SKKI [Paris],
StudioAnti™ [Berlin], Study of Style [Berlin], Surrend [Berlin/Copenhagen],
Daniel Tagnoe (Berlin), Veysel Önder/ Jan Lilienthal BLAKHTFSP3
[TheBlackHitOfSpace™][Berlin], ZEVS [Paris]
Backjumps
- The Live Issue #3
Presse art-in-berlin.de
/ spex.de
/ de-bug.de
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CAMP DISCO |
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Exhibit/Group Show
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Spatial Work
Spatial Work: Cut Out on Flake Board, Megaphones, Drawings
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ZEROMANTIC – Group Show, Issue: Sounds.
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front art, glue, Berlin
/ 06/05
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[rotationstwin] |
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Exhibit/Group Show
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Object
[rotationstwin] / Kohlenstaub, Paraffin, Kernseife, Spiegeldisplay
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"'Black and White', 'Good and Bad', 'Clean and Filthy' - Taking into Account such last-century Terms, [rotationstwin] liberates Products from
their primary Coding in Order to provide Scope for continuous Development, and thus, give Way to entire new Dimensions of the Here and Now."
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sin-berlin offerierte
exklusive Produkte, die von ganz unterschiedlichen Herstellern -
nur für den speziellen Ausstellungsort und für die Präsentationsdauer
von einem Monat entwickelt wurden.
sin-berlin
/ Kaufhaus von Morgen / 09/04
sin-berlin
Presse Berliner
Morgenpost / Deutsche
Welle / Die
Welt
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Science Fiction or Moon above the Kurfürstendamm |
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Exhibit/Group Show
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Audiovisual
Installation heliumgefüllter Leuchtball,
Laufschriftprojektion
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"The full Moon above the Glass Box, as well as the hoarse electronic Voice of the Computer Brain from Godard's Film 'Alphaville',
that calls out every so often, both combine with the Architecture of the technical Monument - 'Science Fiction or Moon above the Kurfürstendamm'
delivers an absurd Statement on the Hype and Glamour that determined the Turn of the Twentieth Century and, at the same Time, initiates a romantic Element
to the omnipresent Take-Over of Power through electrical Machines and Devices." Dr. Ute Tischler, Curator
countdown west 2k war
ein temporäres Kunstprojekt. 10 KünstlerInnen präsentierten
audiovisuelle Statements zu Zeit und Ort. Das gegenüberliegende
Café Kranzler wurde Veranstaltungsort für Club-Nights,
Vorträge und Podiumsdiskussionen.
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countdown west
2k / stillgelegte Verkehrskanzel
am Kurfürstendamm / 10/99
Ein Projekt von Triad Berlin für Reemtsma in Kooperation mit Hopf & Schmitz und Sponsoren
S.S.K., Berlin [Galerie Kamm] LOKALISIERUNG
Foto, Screening Videoloop, Dokumentation der Installation / 11/2000
Presse Berliner
Zeitung
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Flori, Eric and Paul |
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Exhibit/Group Show
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Installation
Spatial and Video Work: Videomonitor, Table, Caps and Sneakers glued together
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Concept: 'Nicking Baseball Caps from seven year-old Boys, if only to capture their wild Rage about it.'
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pi = 3,14159... / Group Show: MK Kähne, Jan Lilienthal,
Wolfram Adalbert Scheffler, Daniel Schörnig / Galerie Pankow,
Berlin / 12/99
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This Mortal Magic |
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Exhibit/Solo
Show
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Audiovisual Installations / Audiovisual Installations: Spatial Works, Machines, Models
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| Götterdämmerung
Postmoderne Sensibilia Kameralmat
ONTOM
Atlantis NO
NAME CO. Morgenlandduft Tafelbilder,
Tomaten, Transpiration DAZED & CONFUSED
The Luminous Image WUNDERKAMMERN
Der Stein aus dem All post
naturum Augenladen Leipziger
Sezession Dead Poet Dreaming
Aufstieg und Fall der Moderne Esprit
today Das Archiv Franz Kafkas
DO ALL OCEANS HAVE WALLS?
Figur Weiblich Der
Gestus des Fliessens Desire and Demand
CS|VI Im
Kaleidoskop Die Unruhe und die Zufriedenheit
oder die Tragödie des Scheiterns Contenance
Ground Das
Grosse Dadagluten Bestiarium Nr.1
Blizzard seventyseven Mehr
als ich The art of vision FORMALISMUS
System höherer Vernunft SUPERmarkt
DAS MÄDCHENZIMMER DAS
BESTECK DES MARQUIS DE SADES Restpfennigaktien
Zolpereien IN
VITRO künstliche Bedenken Tief
in Material eintauchen, dort wo alles zerrinnt 8x8x8
SEHENSEHEN Mundgerecht
Rheingold Radarraum
Strategien der Verweigerung Die
Spur des Sublimen Erinnerungen an den Zufall
Das geheime Museum des Führers
Arbeiten im Dunkeln re.edit
Winnetou Dig, Dag und Digedag DER
ELEKTRISCHE KRIEG Die Gleichzeitigkeit
des Anderen Groß einsteigen und dünn
auslaufen Inszenierung einer Ansammlung
Das Zimmer Gregor Samsas m.e.s.s.a.g.e.
Störtebeckers Kopf Schloß
der Obsessionen BIG BLUE
Regel und Abweichung BLAST THEORIE
Der getanzte Luis der XIV. tanzt
drinnen und draußen
CRYMOG Malbund
ni Nicht
Summe, nicht Synthese Quintessenz!
ZAHLEN, NUMMERN, ZIFFERN
Das Eingemachte SPACE
PILOTS: Ziolkowski meets Janke VON
DER WIRKLICHKEIT DES TRAUMS Zeichen/Fluten/Signale
Zeit der Götter Auge
um Auge Das Konzert des Äon
Applausmaschine
Der Ort/die Zeit/Das Plus
Die Bombe und der Geist
[Collectione Peter Lang]
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"The Magic that derives from electronic Devices within the Process of creating Reality - including Art -
is reduced on the Surface and, eventually, obliterated. Taking apart the Object's visual and functional Integrity, the Artist equally causes the Disappearance of some sort
of semantic Profile. Lilienthal's Cut isolates the Spectator from the visual Experience by using a Rewind-Mode. One can't see, or can hardly see, anything. At this crucial Point,
the Artist [such as Siegfried and Roy] tries to catch all the People within the Audience who do not believe in Magic."
Dr. Ute Tischler, Curator
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Five Works in Reference to Dave Hickey
[This
Mortal Magic / Essays on Art & Democracy, 1997]
Parkhaus,
Berlin / 08/99
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Drehen/Wenden turning
tricks |
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Exhibit/Solo Show
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Video Installation
Drehen/Wenden - turning tricks /
Videoloops, Plots
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'An Office Space is turned into a Glass Showcase, with two different Photo-Sessions as well as two Video Projections screened
on the outer surface of the large-scale Windows facing a busy Street. During the Day, each of the Photo-Sessions displays a Set of Stills of a uniformed Character occupying diverse
Positions towards the Camera/Spectator. At Night, the Window Surface serves as a cinematic Screen. The Video is projected upside down, showing the same Character as before in the
Photographs, now sitting on an Office chair while rotating in high speed around himself - over-and-over again, to the left and to the right.'
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Fassade Haus
Pietzsch, Unter den Linden, Berlin / 12/97
Kunstsalon im Seifenhaus, Berlin / 11/97
gefördert mit Mitteln der dezentralen
Kulturarbeit Berlin-Mitte / powered by Undercover Factory und
SPM
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Fotos: Bernd Borchardt/Roman März |
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SemiPrecious |
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Exhibit/Series of Drawings
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| Drawings
SemiPrecious / Charcoal, Acrylic on Paper
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'The Copyist accelerates his Material flow radialy across the inner and outer Contours of the Target Object.
The Apt Quotation resembles a Smile, in the Copy the Fault becomes effective; the Speculation provokes the Drawing.'
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All Work No Play |
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Exhibit/Group Show
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Installation
All Work No Play / fluoreszierendes
Acryl auf Leinwand, Stroboskope, Videoloop
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From The Hip [Artists
as curators]
Eigth Floor Gallery, New York / 10/96
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Why I Go to the Movies Alone |
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Exhibit/Group Show
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Object
o. T. / Moving Message Boards, Foto
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Drei digitale non
stop Laufschriften zeigen ein Exzerpt aus der Textsammlung
Why I Go to the Movies Alone
von Richard Prince, speziell Parts aus den Texten: The
Perfect Tense, The
Velvet Well und Pamphlet.
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S.S.K., Berlin
[Galerie Kamm] / Art Forum Berlin / 10/2000
S.S.K., Berlin [Galerie Kamm] / Schwerpunkt Malerei
/ 09/99
Bethanien, Berlin / pleasure
principle, [props] pearls vol.VI - dirty windows
/ 04/99
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ThisMortalMagic™
MRTLMGYC |
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Reason WHY |
