Sparks
Brand Spanking New
Publication/Interview
David Zheng, Founder of Hong Kong based NewWebPick.com
invited me to participate in ‘Crossover Design’, the first printed Form
of the NewWebPick Electronic Magazine. I’m delighted to be featured
in this Interview and more than a little proud to be represented
by these Images.
‘‘Crossover’ is not only a trendy Expression in the international Fashion Community
but has also conquered the Design World with its incomparable Magnetism. Designers
have crossed over from their customary Field of Expertise to a new Design Field, and
created a sparkling and magnetic Feeling by blending Elements that either had nothing
to do with one another, or at odds and, even completely opposed at Times.’
Crossover Design. A Publication by NewWebPick and Cypi Press.
WebSpecial, MicroSite, Shooting
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Volkswagen is launching a global MicroSite to support their Cross-Media ‘BlueMotion Technologies’ Campaign. We’ve developed a storytelling Approach that follows three Drivers in three international Cities who are given Advice about environmentally aware Driving and Cost Saving on their Way through heavy Road Traffic. The biggest Challenge: How do we connect the three Stories authentically with each other but without going beyond our Budget for the Job.
Spark
We found a Solution in creating Filmic Compositions that are made of High Resolution Photographic Images. Shooting in Berlin, Munich based Photographer Frank Bauer took three stunning, greatly atmospheric Series, which Art Directors Heiko Keppel and Corinna Vidic then mounted in a reduced Layout employing Split-Screen Technique and Animation Dramaturgy.
Recognition spyline
Featured Agency/Speaker
Spark
I was flattered to be asked to speak alongside Judd Labarthe, Executive Planning Director at argonauten G2, at OFFF Festival 2009. On this special Occasion we shared a few of the best argonauten Stories. Where our Ideas come from, how we help them grow, how we protect them from Monsters. In short how we find the Golden Fleece and bring it home, again and again.
‘This Year, Openroom will showcase nine astonishing Artists: Brazilian Art Director, Illustrator and Graphic Designer Xtrabold, cutting edge Live-Action/Animation Director Kobayashi, Digital Conceptualist Andrew Richardson, Electronic Musician and Digital Artist Ivan Franco, Visual Artist Rudolfo Quintas, German exceptional multi-channel Projects and Best Brand Network Interaction Specialists argonauten G2, Interactive Installation’s Developers YMYI/You Move You Interact, Graphic Designer and Rising Star MWM Graphics and Oslo based Design Agency Bleed, one of the most awarded Agencies in Norway.’
OFFF 09, Oeiras, Lisbon, Portugal. 7/8/9 May 2009.
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‘This isn’t Flying! This is falling with Style! Fail Gracefully at OFFF!’ - was the Motto of this Year’s Conference. I quite like this Quote from ‘Toy Story’, it reminds me on Christoph Schlingensief’s Slogan ‘Scheitern als Chance!’. Despite the amazing Line-Up of Speakers including Paula Scher, Stefan Sagmeister und Neville Brody, for me the Event failed in a crucial Respect: the technical Set-Up and Support.
Publication
Spark
Having been asked by ‘Internet World’ Magazine {Germany’s leading Business Technology Trade Magazine} to contribute an Article about a relevant global Top Campaign of my Choice I decided to go for ‘Alles Gleich Schwer’ - the latest Collaboration between the World’s most iconic Spirits Brand and Fashion Icon Helmut Lang as Part of Absolut’s larger ‘In An Absolut World’ Visionaries Campaign.
Article Online and as PDF
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The Show is over. Just like a ‘real’ institutional Art Exhibition, the Online Virtual Show was on View only for short Period of Time. The good News is though that limited Edition Prints of some of the Posters are still available, each of them branded with the User’s individual IP Address. Get yourself an original ‘Lang’!
Features
ThisMortalMagic™ Features by some of todays finest Stations.
Thanks for broadcasting my Work!
Computerlove {cpluv.com} / Website Design Awards {WDA}
Reform & Revolution {R²} / QBN® / Heuserkampf / {LSD} / Irie
Stories
Creative Direction
Live Streaming Platform
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The most fanatical Supporters of the best Symphony Orchestra in the World live in the United States and East Asia, where Concerts and entire Tours are sold-out Years in advance. So, why not built a Digital Concert Hall - as a Substitute for the confined Space - that offers existing and new classical Music Lovers around the World to discover a unique Experience of Live-Streaming Concerts in the highest possible Quality? A great Honour for us to take on such an innovative and creative Challenge for this exciting Brand. The first specialised Online Classic Portal, Live and in Full-HD.
Spark
The basic Idea for both the Layout and Motion Aesthetics of the Application derive from a Realtime Concert Experience and encounter with Hans Sharoun’s complex yet balanced, democratic and timeless architectural Work. Quoting Max Frisch: ‘I feel guided as if walking through a Labyrinth, - guided, not lost – guided by the Spirit of the Space itself. Guided by the Pleasure that unfolds. […] beguilingly guided by the Architect’s Wit.’
Awards ADC Global 2009 - Gold Cube Interactive / One Show Interactive 2009 - Bronze Pencil / LeadAwards - 2009 - Gold / New York festivals interactive advertising award 2009 - Best Use of Medium/Website - Gold WorldMedal / New York festivals interactive advertising award 2009 - Entertainment Promotion - Silver WorldMedal / The FWA [Favourite Website Awards] Site Of The Day Award - 2009 / Golden Award of Montreux 2009 - Finalist
‘That’s how Web TV for large cultural Institutions should look like.’
LeadAcademy Principal Markus Peichl
Press Feedback Deutsche Bank / dpa / FAZ / Financial Times / Press Release LeadAwards / SZ / The Korea Times / The Guardian / ZEIT
Promotional Trailer/Image Spot
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The Brand JUVENA was past its Peak, and we were called to rescue the falling Star and bring it back to Light. Our secret Weapon: ‘MasterCream’, the newest Development from Beiersdorf, an exclusive, premium-quality and high-priced skin-rejuvenating Care Cosmetic.
Spark
To ensure the Brand’s strategic Repositioning, we initially put a multi-channel Launch Campaign for ‘MasterCream’ into Action. For the Client’s internal sales Purposes, we developed an Image Spot that stunningly demonstrates the Brand’s Evolution from Past/Dark to Now/Spark. The Pace of the Spot is determined by Thorsten Minning’s dramatic Sound Design.
‘For all the Women whose Time is Now. I am Juvena.’
Spot on YouTube MasterCream
Pitch/Brand Site
Spark
We set out to re-shape the Jewel Brand of the Beauty Industry and eventually won over La Prairie’s Interactive Marketing Budget. The general Approach was to create a fresh, clean state-of-the-art Design that implies Credibility, Precision and Attention to Detail like a Swiss Clockwork. Its true seductive Magic, however, unfolds beneath the Surface. The Images were created in Cooperation with the Berlin based Photographer Attila Hartwig.
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A tough, two-stage Beauty Contest that kept us in Suspense for more than five Months. The most fascinating Aspect: In the second Stage we were challenged to a Layout Duel by a French Agency highly rewarded in the Beauty and Fashion Industry. The Decision eventually did go in our Favour though, because of the genuine Look and the understanding we showed towards the Brand’s Requests. According to La Prairie: ‘The best One won!’
Press Release HORIZONT
Loyalty Platform
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Three Years ago we built the first CokeFridge and it was good. It kept Stuff cold. But a Fridge also has to offer Freshness. So how do we manage to provide Millions of registered Users of Europe’s largest Teen-focused Loyalty Platform with refreshing, topnotch Products on a daily Basis?
Spark
We replaced the load-intensive Flash Application glutted with Animations, with a slick, easy accessible Flex Interface. Based on a fully modular, intuitive usable System, it is now possible for everyone to surf through exciting Content, simply by using Codes to Coins, Game Raffles and Instant Win Mechanics. We are curious to see how the regenerated Fridge works and if it thrills. Flex makes it slick, Coke keeps it fresh!
Decentral Online Strategy
Spark
Our Assignment seemed simple enough at first: to bring the new German Fanta Campaign ‘Drink Fanta, live more colorfully’ to life on the Web.
But we knew that bringing more Color into the real Lives of our Users would take more Effort than just splashing some Orange around. Besides, we wanted to do more.
So we claimed the entire digital Space as Fanta’s Playground. We built multiple Platforms: a Microsite on MySpace, a Homepage Takeover on bravo.de, and of course a Campaign Annex on fanta.de. Rounding out our Multi-Platform Approach were Newsletters and a massive Banner Campaign.
But we knew that bringing more Color into the real Lives of our Users would take more Effort than just splashing some Orange around. Besides, we wanted to do more.
So we claimed the entire digital Space as Fanta’s Playground. We built multiple Platforms: a Microsite on MySpace, a Homepage Takeover on bravo.de, and of course a Campaign Annex on fanta.de. Rounding out our Multi-Platform Approach were Newsletters and a massive Banner Campaign.
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As is so often the Case in a World where the Digital Agency gets briefed only after the Ad Campaign has already been invented somewhere else, we were tasked to make the global Idea work in Germany and gave Tonality, Setting and Characteristics of the Story a clever Twist for the Requirements of our Market.
Awards DDP 2009 - 2 x Bronze / Mobius Award - First Place Mobius Award 2008
Recognition Selection - Germany’s Finest Agencies / Annual Multimedia
Storytelling Campaign/Digital Toolkit
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Ogilvy/PSYOP developed a Storytelling Campaign for the Relaunch of Coke’s second largest international Brand Fanta. We pitched successfully for Digital Ideas that local Fanta Markets could choose from individually. Our Mission seemed clear: Winning the Battle for Imagination over the Enemy of Play! But we had to trade Plans with the Enemies of Play first, to develop a Toolkit to defeat them!
Spark
So we upgraded the briefed Toolkit and turned it into a Toykit. Creating a new World around some Manga-Style Characters, we managed to turn their amusing Stories into a wide Range of 3D Activities in which the Boldness of the Crew would spark the User’s Intelligence. Play On!
Awards One Show Interactive 2008 - Merit Award / New York festivals international advertising award 2008 - Animation - World SilverMedal
Expect the Unexpected. We developed a gaming Experience beyond Routine: the One-Person Online Game ‘Fantarize the world’. The Nature of the Game is explorative. The Beauty of it lies in its unexpectedly clever Twists and Turns.
Animation Workflow Maya Meshes/C4D
Animations via PNG Sequences into Flash.
How to love all Weather Conditions? This Online Screensaver shows you how Fanta interprets what’s going on where you are. The clever Characters play with your own current Weather Conditions to help you see the World in a sunnier, more orange Light no matter what the Sky says.
The Multiuser Game that leaves you breathless. We take the all-time classic Party Game ‘Musical Chairs’ to the Web and let People all over the World play it together. The Chairs change Position at irregular Intervals, so you’re kept in Suspense right until the End – will you get your Chair or not?
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Pitch/Branding Campaign
Spark
The most innovative, radical, and out-there Designs come up in Pitches, where they solely serve the Purpose of conveying a complex visual Idea or Set of Ideas to the Client Way before the painful Reality strikes in, taking into Account constricting Market Conditions such as Costs and Feasibility.
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What makes it all the more sad is that due to legal Regulations it is impossible to feature any of these Designs or modify them for any other Purpose. At least here is an Attempt to cheat Injustice: illustrative Mock-Ups created for a global Pitch Project. Completely freed from every Bit of Bondage regarding Functionality and Branding and quasi anonymised. Do you recognise which Client this is for?
Brand Site/Campaign
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The visual Universe of the new global Brand Campaign ‘The Coke side of life’ is truly amazing - a mind-blowing TVC {‘Happiness Factory’ by Wieden/PSYOP} and the illustrative Sixties Splash Style developed by AKQA. But the Question now was how to combine such solitary Components and turn them into a seamless, digital Experience for German Coke Fans?
‘Best Online Adaptation of a Coke Campaign and first international Trial of a Commercial Use of a Web 2.0-platform in the Coke Universe.’ Mark Greatrex, SVP Marketing Communications and Insights
‘Long-term Brand Platform offering Opportunities way beyond your average integrated One-Off, incorporating Music, Art and Online.’ Contagious 13
‘It was, amongst other Things, just the right Time for Coca-Cola to operate the target-group-specific Development of the Brand through the Web. That’s where the Impulse springs from now, the conventional Sector today becomes less and less important.’ PAGE 01/07
Spark
‘Freedom within a Framework’ was our Motto. A Firework of dynamic Contents alongside a subtle Animation Concept paid off and made the Site not merely a Success but a Master Sample for various local Market Adaptations.
Awards New York festivals interactive new media award 2007 - Bronze WorldMedal / Deutscher Designer Club - GUTE GESTALTUNG.07 - Bronze / Favourite Website Awards [FWA] - Site Of The Day / Annual Multimedia Award 2007 / DDP 2008 - Silver
Recognition Jahrbuch der Werbung 2007 / PAGE 01/07 / VISUAL-X
Brand Gateway
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How to set up twelve Teasers {Brief} on the German Brand Gateway of the World’s most valuable Brand and still keep it highbrow and functional, simple but catchy?
Spark
To cut a long Story short: we developed a Layout Grid that illustrates the Brands equally and employed a Flip Mechanism that connects the Brand Teasers with current Promotions. The Client loves it and the Users appreciate it as what it is: a simple and promising Entry into a multi-layered and diverse World
Campaign Platform
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Seen as a global Language, Football can at its best turn Enemies into Opponents.
After pitching successfully, we were given the challenging Task to play a Part in contributing to the transnational Identity with the Online Campaign ‘WE ALL SPEAK FOOTBALL’. The Aim was to establish Coke as Fan-Brand Number One at the FIFA WM™ 2006.
After pitching successfully, we were given the challenging Task to play a Part in contributing to the transnational Identity with the Online Campaign ‘WE ALL SPEAK FOOTBALL’. The Aim was to establish Coke as Fan-Brand Number One at the FIFA WM™ 2006.
Spark
The Fans and their Enthusiasm are at the Core of the Campaign - both in Form and Content. Drawing on a highly aesthetical visual Language that works on an emotional Level but abandons national Stereotypes or Clichés, we allowed for a multi-ethnic Response that reflected and appreciated the universal Passion for the Sport. Developed in eleven different Languages, the global Rollout was composed of ten Modules for sixty markets.
argonauten G2 cooperated as creative Lead Agency together with Panini Group / Tokenzone / Agência Click / Ogilvy, Thailand / Wieden, Amsterdam / AKQA, U.S. and FIFA.
Recognition Who’s Who in Design, Vol 3 / Selection - Germany’s Finest Agencies
Sleights
Tactical Magic
Directed Photography/Collaboration
Multiple Self Exposure
Multiplied Sequence for a StopMotion Animation.
Produced in Collaboration with Photographer Roman März.
Sketch/Model/Machine
Object Marker, Motor, Glue
Exploring the Disappearance of artistic Authorship behind the Piece: Terby is a dumb Object. Just like the same-named Protagonist in Bret Easton Ellis’s ‘Lunar Park’, it aggressively rotates around itself leaving behind no more than black Traces.
Exhibit/Group Show/Collaboration
Spatial Work, Environment Foto [200x300 cm], Acrylic on Wall, Balls / Dimension variable
A Collaboration between Jan Pautsch.Lilienthal, Veysel Oender {Amok} and Roman März.
“‘THE BLACK HIT OF SPACE’ is an Experiment, an experimental Design Set Up in order to find out what emerges from the close Collaboration between a Photographer, an Ex-Writer and an Artist. What happens, if three individual forms of artistic Expression co-occupy a Space? And, what if the title ‘THE BLACK HIT OF SPACE’ serves as the Inspiration to the Project? The Outcome is a room-encompassing Installation - both attacking and absorbing. An interplay of Forces, that distinctively continues in our further Projects.”
BLAKHTFSP3 [TheBlackHitOfSpace™]
“When the Exhibition, ‘BACKJUMPS – The Live Issue’ opened, it hit like a Bomb. Within six Weeks up to 12,000 visitors wanted to see the Rooms decorated by Street Artists of the Kunstraum Bethanien in Berlin.” Die Zeit.de
BACKJUMPS - The Live Issue #3, Urban Communication und Aesthetics, Kunstraum Kreuzberg/Bethanien, Berlin / 07/07
Participating Artists and Projects: Anti privé [Berlin], AKIM ONE NGUYEN [Berlin], ASH [Copenhagen/Paris], Blu [Bologna], CEMNOZ [Berlin], CUBABRASIL - Berlin [Havana/Pinar del Rio/São Paulo/Berlin/Munich], Dave the Chimp [London], Brad Downey [Ex-Patriot USA], Graffitimuseum [Berlin], HuskMitNavn [Copenhagen], Jay One Ramier [Paris], Carlos Mare139 Rodriguez [New York], Mode 2 [Berlin], NOMAD [Berlin], Migratory Birds of the Solovei Republic [New York/Berlin], Reclaim your City [Berlin], Oliver Rodriguez-Kroll [Berlin], SKKI [Paris], StudioAnti™ [Berlin], Study of Style [Berlin], Surrend [Berlin/Copenhagen], Daniel Tagnoe [Berlin], Veysel Önder/ Jan Lilienthal BLAKHTFSP3 [TheBlackHitOfSpace™][Berlin], ZEVS [Paris]
Press Feedback: art-in-berlin.de / spex.de / de-bug.de
Publication: BACKJUMPS: The Live Issue #3
Exhibit/Group Show
Object Kohlenstaub, Paraffin, Kernseife, Spiegeldisplay
‘Black and White’, ‘Good and Bad’, ‘Clean and Filthy’ - Taking into Account such last-century Terms, [rotationstwin] liberates Products from their primary Coding in Order to provide Scope for continuous Development, and thus, give Way to entire new Dimensions of the Here and Now.
sin-berlin offerierte exklusive Produkte, die von ganz unterschiedlichen Herstellern - nur für den speziellen Ausstellungsort und für die Präsentationsdauer von einem Monat entwickelt wurden.
sin-berlin / Kaufhaus von Morgen / 09/04
Presse: Berliner Morgenpost / Deutsche Welle / Die Welt
![[rotationstwin]](http://www.thismortalmagic.com/media/rotationstwin.jpg "[rotationstwin]")
Exhibit/Group Show
Audiovisual Installation Helium filled illuminated Ball, Ticker Projection, Sound
‘The full Moon above the Glass Box, as well as the hoarse electronic Voice of the Computer Brain from Godard’s Film ‘Alphaville’, that calls out every so often, both combine with the Architecture of the technical Monument - ‘Science Fiction or Moon above the Kurfürstendamm’ delivers an absurd Statement on the Hype and Glamour that determined the Turn of the Twentieth Century and, at the same Time, initiates a romantic Element to the omnipresent Take-Over of Power through electrical Machines and Devices. Dr. Ute Tischler, Curator ‘countdown west 2k’
countdown west 2k / Traffic Station, Kurfürstendamm
A Project by Triad Berlin for Reemtsma
Press Feedback Berliner Zeitung
Exhibit/Solo Show
Audiovisual Installations / Spatial Works, Machines, Models
Götterdämmerung Postmoderne Sensibilia Kameralmat ONTOM Atlantis N O NAME CO. Morgenlandduft Tafelbilder, Tomaten, Transpiration DAZED & CONFUSED The Luminous Image WUNDERKAMMERN Der Stein aus dem All post naturum Augenladen Leipziger Sezession Dead Poet Dreaming Aufstieg und Fall der Moderne Esprit today Das Archiv Franz Kafkas DO ALL OCEANS HAVE WALLS? Figur Weiblich Der Gestus des Fliessens Desire and Demand CS|VI Im Kaleidoskop Die Unruhe und die Zufriedenheit oder die Tragödie des Scheiterns Contenance Ground Das Grosse Dadagluten Bestiarium Nr.1 Blizzard seventyseven Mehr als ich The art of vision FORMALISMUS System höherer Vernunft SUPERmarkt DAS MÄDCHENZIMMER DAS BESTECK DES MARQUIS DE SADES Restpfennigaktien Zolpereien IN VITRO künstliche Bedenken Tief in Material eintauchen, dort wo alles zerrinnt 8×8x8 SEHENSEHEN Mundgerecht Rheingold Radarraum Strategien der Verweigerung Die Spur des Sublimen Erinnerungen an den Zufall Das geheime Museum des Führers Arbeiten im Dunkeln re.edit Winnetou Dig, Dag und Digedag DER ELEKTRISCHE KRIEG Die Gleichzeitigkeit des Anderen Groß einsteigen und dünn auslaufen Inszenierung einer Ansammlung Das Zimmer Gregor Samsas m.e.s.s.a.g.e. Störtebeckers Kopf Schloß der Obsessionen BIG BLUE Regel und Abweichung BLAST THEORIE Der getanzte Luis der XIV. tanzt drinnen und draußen CRYMOG Malbund ni Nicht Summe, nicht Synthese Quintessenz! ZAHLEN, NUMMERN, ZIFFERN Das Eingemachte SPACE PILOTS: Ziolkowski meets Janke VON DER WIRKLICHKEIT DES TRAUMS Zeichen/Fluten/Signale Zeit der Götter Auge um Auge Das Konzert des Äon Applausmaschine Der Ort/die Zeit/Das Plus Die Bombe und der Geist
“The Magic that derives from electronic Devices within the Process of creating Reality - including Art - is reduced on the Surface and, eventually, obliterated. Taking apart the Object’s visual and functional Integrity, the Artist equally causes the Disappearance of some sort of semantic Profile. Lilienthal’s Cut isolates the Spectator from the visual Experience by using a Rewind-Mode. One can’t see, or can hardly see, anything. At this crucial Point, the Artist [such as Siegfried and Roy] tries to catch all the People within the Audience who do not believe in Magic.”
Dr. Ute Tischler, Curator
Five Works in Reference to Dave Hickey
[This Mortal Magic / Essays on Art & Democracy, 1997]
Parkhaus, Berlin / 08/99
Specs
Facts of Fiction
MRTLMGYC [ThisMortalMagic™] Label and Showcase of Jan Pautsch.Lilienthal, Creative Director, lives and works in Berlin.
Conceptual Work, Design Direction, Executions and Artistic Projects.
Clients: BACARDI / Berliner Philharmoniker / Kent / La Prairie / REPLAY Fragrance / Swatch / The Coca-Cola Company / Toshiba / T-Com / Volkswagen
Awards: ADC Global / FAB / 2xFWA / LeadAwards / Mobius / 4xNYf / 2xOne Show
Recognition: BACKJUMPS: The Live Issue #3 / NewWebPick: Crossover Design / PAGE / Selection / VISUAL-X / Who’s Who in Design
Broadcasts: Computerlove / NewWebPick / OFFF 09 / QBN® / Reform & Revolution {R²} / spyline
During the late 1990s, I created different Interventional
& Spatial Works, which were solely based on graphical,
context related Structures. Working as a Digital Creative in Advertising
for over nine Years now, however, I have been able to collaborate on a broad Range
of high profile Interactive Design Projects. In my current position as
Creative Director at argonauten G2 [Grey Global Group] in Berlin, I develop and supervise
Digital Campaigns for various Big Brand Clients.
Within the Scope of Global Rollouts we cooperate closely with Agencies all over the World, such as London based Mother
and AKQA, Wieden+Kennedy in Amsterdam, North Kingdom in Stockholm as well as PSYOP and Ogilvy & Mather in New York.
Most recent Campaigns for Brands such as Red Coke [The Coke side of life]
and Fanta [Play on!] provide an ideal Playground for
a Variety of Artistic Influences, Experimentation
and Interpretation.
Hence, I enjoy having the great Opportunity to be able to combine my personal
Art Projects, Past or Future, with Concepts for Commercial Applications.
Both Areas overlap and benefit from one another. Artistic Gestures assist in various Ways
to solve conceptual Problems of Digital Branding, and vice versa.
Jan Pautsch.Lilienthal
topClients/Projects
»BACARDI: MARTINI® Brand Site
»Berliner Philharmoniker: Live Streaming Platform
»Coca-Cola Germany: Brand Gateway / Coke® — Brand Site/Campaign, X-Mas Promotion 06/07/08, Mainthrust
Amplification 06/07, Music Activation 07/08 / Integrated Branding Campaign, UEFA Euro 2008™ Amplification /
TCCC — Corporate Image / CokeFridge® — Relaunch 08, X-Mas Promotion 07/08, CokeFridge Store /
Apollinaris® — Brand Site/Campaign / Fruitopia by Minute Maid® — Brand Site/Campaign /
Fanta® — Decentral Online Strategy/Integrated Campaign/Brand Site / Powerade® — Branding Campaign /
Sprite® — Branding Campaign
»The Coca-Cola Company: Coke® — Global Marketing Platform, FIFA WM™ 06 / GUI global Digital Vending Pilot
»The Coca-Cola Eu Group: Global X-Mas Game 07 / Global X-Mas 08 Facebook Application /
Fanta® — Global Campaign Toykit/Brand Gaming Online/Mobile
»Lowe Communication Group: Interdisciplinary Communication Platform
»BAT Group: Kent — Touchscreen Application
»Beiersdorf: Nivea® — Branding Campaign / Juvena® — Brand Repositioning
»RTL interactive: Community Platform
»Swatch: Micro Site, Viral Campaign, Tactical Product Launch
»T-Com: Terminal Flash Application
»Toshiba: Product Launch Micro Site
»Volkswagen: Branding Campaigns / Philips Net TV — Special / BlueMotionTechnologies — Special
Awards
Cannes Cyber Lions 2009 - Shortlist — Digital Concert Hall
New York festivals interactive advertising award 2009 - Best Use of Medium/Website - Gold WorldMedal — Digital Concert Hall
New York festivals interactive advertising award 2009 - Entertainment Promotion - Silver WorldMedal — Digital Concert Hall
ADC Global 2009 - Gold Cube Interactive — Digital Concert Hall
One Show Interactive 2009 - Bronze Pencil — Digital Concert Hall
LeadAwards 2009 - Gold — Digital Concert Hall
Golden Award of Montreux 2009 - Finalist — Digital Concert Hall
The FWA {Favourite Website Awards} Site Of The Day Award 2009 — Digital Concert Hall
The Festival of Media Awards, Valencia {FMAs} - Best Consumer-Driven Campaign — Euro2008: Coke FanGenerator
New Media Award 2009 - Efficiency — Euro2008: Coke FanGenerator
DDP 2009 - 2 x Bronze — Fanta Digital Campaign
Mobius Award - First Place Mobius Award 2008 — fanta.de
New York festivals international advertising award 2008 - Animation - Silver WorldMedal — Fanta Global Toykit
One Show Interactive 2008 - Merit Award — Fantarize the World Game {Fanta Global Toykit}
DDP 2008 - Silver — Coke Soundwave Campaign
New York festivals interactive new media award 2007 - Bronze WorldMedal — cokesideoflife.de
DDC {Deutscher Designer Club} GUTE GESTALTUNG.07 - Bronze — cokesideoflife.de
Annual Multimedia Award 2007 - Auszeichnung — cokesideoflife.de
The FWA {Favourite Website Awards} Site Of The Day Award - 2006 — cokesideoflife.de
Designpreis der Bundesrepublik 2004 {Nominee} — interconnectivity.com
IF Design Award 2003 — interconnectivity.com
NEO - Der Deutsche Internet Award 2003 — groenemeyer.de
Food and Beverage Creative Excellence Award International 2001 — martini.de
Broadcasts/Recognition/Publications
Crossover Design - Printed Publication by Hong Kong based NewWebPick and Cypi Press — Feature and Interview
OFFF 2009/Open Room - Oeiras, Lisbon, Portugal - Myth and Reality — Speaker
PAGE 05/09 - tape.tv/Fanta Pong — Feature / PAGE 06/09 - LeadAwards/Digital Concert Hall — Feature
Internet World Magazine - 2009 - Alles Gleich Schwer — Article
Selection - Germany’s Finest Agencies - 08 — Fanta [Integrated Campaign]
Annual Multimedia [Jahrbuch 2009] - 08 — Fanta [Integrated Campaign]
Computerlove / Website Design Awards ‘Site of the Day’ / Reform & Revolution {R²} / QBN® / Heuserkampf / {LSD} - 08/08 — ThisMortalMagic.com
FICC Another Bookmark - 08 — Contributor
spyline - 08 — Theme/Interview
BACKJUMPS - The Live Issue #3 — Catalogue Feature
Web Design Index by Content.03 [The Pepin Press/Agile Rabbit Editions] - 07 — ThisMortalMagic.com
Interaktive Trends 2007/2008 [Jahrbuch Deutscher Multimedia Award] - 07 — Coke Music Player
IdN [International designers' Network] 15th Anniversary Competition - 07 — Fifteen
Jahrbuch der Werbung 2007 — cokesideoflife.de
PAGE 01/07 - Mixed Media/Annual Multimedia Winner — cokesideoflife.de
NewWebPick - Issue 06 - Interview — cokesideoflife.de
Newstoday® / fcukstar.com / DOPE Awards / VISUAL-X / Digitalthread - 07 — cokesideoflife.de
The FWA [Favourite Website Awards] - 07 — Wallpaper: Japanese Ink, Masked Lover - Featured
Digital Abstracts / Gomma® / Irie / Newstoday® / spyline / Strangefruits / Website Design Awards - 07/08 — ThisMortalMagic.com
Who’s Who in Design - The Leading Designers of the World, Vol 3 - 07— coke.com/football
Selection - Germany’s Finest Agencies - 06 — coke.com/football
Annual Multimedia [Jahrbuch 04] — interconnectivity.com
Jahrbuch der Werbung 03 — interconnectivity.com
Shows/Interventions/OffSpace Occupations/Spatial Works/Collaborations
Minus Figure - Directed Photography — Collaboration with Roman März, Berlin 09
Terby {Drawing Defense} - Object, Berlin 08
THE BLACK HIT OF SPACE - Spatial Work, Collaboration with Amok/Roman März — Backjumps - The Live Issue #3, Bethanien, Berlin, 07
CAMP DISCO - Spatial Work — ZEROMANTIC, glue, Berlin, 05
{rotationstwin} - Object — sin-berlin, 04
Science Fiction - Audiovisual Installation — Kurfürstendamm, Berlin, 99
It’s Magic if it happens and if it doesn’t, it doesn’t matter - Solo Show — Parkhaus, Berlin, 99
Why I Go to the Movies Alone - Object — Galerie Kamm, Art Forum Berlin, 2000
Turning Tricks - Solo Show — Unter den Linden, Einstein, Berlin, 97
Great Stuff Priced Right! - Solo Show — Weisser Elefant, Berlin, 97
All Work No Play - Installation — Eigth Floor, NY, 96
Exhibition Reviews in: Berliner Morgenpost / Berliner Zeitung / Der Tagesspiegel / Deutsche Welle tv / Radio Kultur / SFB / taz / tip-Berlin
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Since 2005
Permanently employed at Berlin based argonauten G2*,
currently working in the Position of Creative Director Art Interactive.
Creative Direction for Digital Branding and Campaigns.
Clients: Amnesty International, BACARDI, BAT Group: Kent, Beiersdorf: JUVENA/La Prairie/NIVEA, Berliner Philharmoniker,
P&G Prestige [REPLAY Fragrance], The Coca-Cola Company: Apollinaris/Coke/CokeFridge/Fanta/Fruitopia by Minutemaid/
Powerade/Sprite/TCCC, Dresdner Bank, Grohe, Swatch, UBS, Volkswagen.
Lecturer Media Design at Beuth Hochschule für Technik Berlin, University of Applied Sciences.
Current Seminars on Webtrends and global Multi-Channel Campaigns.
Speaker at OFFF 2009, International Festival for the Post-Digital Creation Culture.
2000 – 2005
Art Director at several Advertising Agencies in Berlin such as ID MEDIA [Digital Design]
and Zum goldenen Hirschen [Campaign Development].
Co-Founder of WHY and BLAKHTFSP3 [TheBlackHitOfSpace™] — Artist CoLabs.
Studies
MA Degree in Fine Arts, NYU, New York [DAAD Scholarship].
Diploma/Master Class in Communication Design, KHB - School of Art, Berlin.
BA[Hons] in Illustration, Camberwell College of Arts, London.
*Berlin
*argonauten G2, Agency for Integrated Brand Interaction is a Member of G2 -
the first comprehensive global Agency Network for interaction-based Communications as distinct from traditional Advertising.
Manager Magazin {12/2008} Creative Index: argonauten G2 ranked Number 5 amongst Germany’s best Digital Agencies.
MRTLMGYC [ThisMortalMagic™] Feature in spyline - Germany’s No.1 Flash Link Portal. Theme and Interview.
spyline Theme
spyline Interview
MRTLMGYC Wallpaper for The FWA [Favourite Website Awards].
Download Japanese Ink/Masked Lover!
The FWA/Japanese Ink
The FWA/Masked Lover
Foto: Roman März
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Higher Powers commanded this Site and MRTLMGYC is very grateful to
Jan for Technical Expertise, Judd for Enlightment, Pam for Transformation, Sven for Camouflage, Roman for Exposure
and Benni for Special Effects.