Volkswagen is launching a global Micro Site to support their Cross-Media ‘Think Blue.’ Image Campaign. We’ve developed a storytelling Approach that follows four Drivers in four international Cities who are given Advice about environmentally aware Driving and Cost Saving on their Way through heavy Road Traffic. The biggest Challenge: How do we connect the Stories authentically with each other but without going beyond our Budget for the Job.

We found a Solution in creating Filmic Compositions that are made of High Resolution Photographic Images. Shooting in Berlin, Munich based Photographer Frank Bauer took three stunning, greatly atmospheric Series, which Art Directors Heiko Keppel and Corinna Vidic then mounted in a reduced Layout employing Split-Screen Technique and Animation Dramaturgy.

Think Blue.

Recognition spyline