DECODER#001

New Ways in Recruiting
Agency Aperto
Client Aperto
Job Ideator, Organizer, Collaborator
Dark
It’s harder than ever to find talented Creatives for a Long Term Agency Engagement. So in our War for Talent, we adopted a new Tactic: Camouflage. We decided to open our House for, as we call them: DECODERs, smart People who teach us how to decode Communication Patterns far away from the Digital Things we’re usually dealing with.

We asked Eike König from Hort to become our DECODER#001 and raffled Tickets for the Event to the creative Crowd out there, to let them participate and promote their Experience afterwards. For creating Buzz around the Event we teamed up with PAGE and with Design made in Germany.

Spark

Results: A stunning and mindblowing two Day Workshop. A Magic Eike. Blasting Objects and Installations. The Known, turned upside down. Aperto lived its Claim to be an Open House. And Guests who enjoyed the Show and are now spreading the Word about DECODER, Eike König and Aperto as a prospective Employer.

A dedicated and restless Group of People around Henning Lisson, Sebastian Waters, Jan Rechlitz, Jan Maley, Alex König, Yessica Yeti made this happen. My Job was Ideation and Supervision – and DECODER is already one of my personal Highlights for 2012.

Aperto Feature
Design made in Germany Feature

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