We were asked by Atletico International to convert their stunning new Campaign for REPLAY your fragrance! into the Realm of the Digital. ‘One Drop of Water Can Replay Your Fragrance.’ - A Brand Promise based on technical Research culminating in this new Fragrance. Our initial Launch Pad: the spectacular Watercolour Drawings by Artist Stina Persson. PSYOP NY used flowing Colours to reproduce the Art Work for the TVC. We took the Idea a step further: we reverse-engineered the Drawing Process and developed a Tool that allows each User to create their own Watercolour Painting. Replay your Fragrance. Repaint your Image - and spread it!

A Big Idea that works perfectly across different Touch Points. Unfortunately, not all our Ideas made it into the first Campaign Flight. Ideas about Gesture-Based Interactive Digital Shop Windows, Public Life Painting Projections and iPhone apps are still waiting to get replayed.

REPLAY your fragrance!

Recognition Design Journal / spyline / Flash Allstars / irie

Design is Kinky is publishing the new Edition of their Annual Semi-Permanent Books which will be used during their upcoming Semi-Permanent Events in Melbourne and Perth.

‘But what is Semi-Permanent? First of all, Semi-Permanent is a Design Event. In Addition to a Major Conference, there are a Number of Side Events taking Place including Exhibitions, Competitions, Workshops and Parties. In other Words, it’s a Week long Celebration of all Things ‘Design’. From Graphic Design, Film, Art and Illustration, to Web Design, Photography and Visual Effects, to Animation, Graffiti, Motion Graphics and Stop Motion; all these Things and More.’

‘Gospel’ is a 2-part Design I developed exclusively for this Book. But as is so often the Case, there’s no Guarantee that the Piece will make it into the final Selection. The Deadline is October, so let’s see. Meanwhile, I’ll crack on.

Semi-Permanent

Recognition Netdiver Magazine {ISSN 1911-866X} / Designers’Couch

On Set during a Product Shoot for La Prairie, the Photographer Attila Hartwig and I developed the Idea to incorporate Mind Maps into liquid Surfaces and, at the same Time, photographically document the Processes of Overlapping and Transformation of these Mind Snippets.

The Idea didn’t survive long, it simply failed the Reality Check. But in Return this Series of Images originated from our initial Concept - a Gift of manipulated Chance.

‘Black and White may be the greatest Act of Resistance now available to us.’
Felix Gonzales-Torres quoted from: Hans-Ulbricht Obrist: Wolfgang Tillmans. Conversation Series.

Recognition Behance Feature / Computerlove™ / zeroin / QBN

Volkswagen is launching a global MicroSite to support their Cross-Media ‘BlueMotion Technologies’ Campaign. We’ve developed a storytelling Approach that follows three Drivers in three international Cities who are given Advice about environmentally aware Driving and Cost Saving on their Way through heavy Road Traffic. The biggest Challenge: How do we connect the three Stories authentically with each other but without going beyond our Budget for the Job.

We found a Solution in creating Filmic Compositions that are made of High Resolution Photographic Images. Shooting in Berlin, Munich based Photographer Frank Bauer took three stunning, greatly atmospheric Series, which Art Directors Heiko Keppel and Corinna Vidic then mounted in a reduced Layout employing Split-Screen Technique and Animation Dramaturgy.

BlueMotionTechnologies

Recognition spyline