If you have talented Friends you might as well tap their Potential ;-)
So why not curate a PingPong Match between their different creative Approaches?

‘The World is increasingly becoming the Book I should have written’ is a freshly launched Collaboration with this declared Ambition: Blending Mind Snippets with Image Sparks, either found or self-created. Best Case, they clash, they implode or they oscillate - like the Piece below.

‘It may be an Addiction, but I have earned it.’ a Co-Creation between Judd Labarthe, Frank Bauer and Jan Pautsch.

Judd Labarthe
Frank Bauer

It was a great Honour when FWA Principal Rob Ford asked me whether we would be interested in contributing to his new Book with a Piece on the Digital Concert Hall Project we had created for the Berliner Philharmoniker earlier in 2009. Now the Book is out and we are thrilled and incredibly proud to showcase our Work right beside such Classics as ‘HBO Voyeur’ by Big Spaceship, ‘UNIQLOCK’ by Projector or ‘Get the Glass’ by North Kingdom.

Working in a Business where most Projects can now be created almost in Real-Time, I was quite surprised by the Fact that it took about 16 Months from Rob’s Request to the final Publication of the Book.
But … uuuuuuuuhhhhhh … I just love the Smell of fresh printed Books! And the Thrill of Anticipation that comes with unwrapping the plastic Cover before I start diving into a Bunch of new and inspiring Stories. And if there is one among these Stories that tells you a little more about what we do, well … even better!

The Internet Case Study Book. Strategies For Success. Featuring the Work of strategic Innovators such as Ajaz Ahmed, Alex Bogusky and Jeff Goodby. Four Languages.
#1 at the Taschen Ranking, #1 Amazon UK and US in Web Marketing and E-business.

Recognition TASCHEN

The first Spark never matches the final Execution. It just triggers a Chain of Transformations. But if the Story fits the Players and the Set, then there is a good Chance it will turn into Success on its Way to the final Cut.

Close before or close after is where the Sparks hide. And in the Absence of Expectation, the Unexpected gets a Chance to mutate into the Beast. That’s when Trashbag and Glasseye become my Friends. Just mirrored. No additional Composing required.

‘It’s the Space In Between’ is a Co-Creation between Loïc Sattler and Jan Pautsch.

Loïc Sattler Lysergid

Recognition Trendland

‘If a Product is a Design Product, if the three major Elements, Quality, Functionality and Aesthetics are perfectly combined, Advertising becomes just an additional Tool.’ Although VW-Chief Designer Walter de’Silva here talks about the Volkswagen Car Models in particular, it is this same Attitude that informs our Approach to a new global Internet Design for the Brand.

We believe that People don’t necessarily visit Car Sites to configure Cars Online, but to create Stories about ‘Man and Car’. Thus, the Aim was to develop a Platform which enables Users to create and experience many different Kinds of Stories. The new Digital Framework primarily serves to support the User’s Storytelling and, being completely Data-driven, puts their Consumer Needs and Wants at the Centre of Interaction. Yet, at the same Time, the Platform also still delivers the Core Values of the Brand, and so ultimately becomes the Basis of Volkswagen’s Digital Business Strategy.

Keeping me in Suspense for about a Year and a Half, it was a long and exhausting Path from winning the Pitch to the final Design. But it was a great Experience too, and a fantastic Project that wouldn’t have been possible without the Help of an amazing and dedicated Team at argonauten G2, including Vera Krautwurst, Martin Lange, Judd Labarthe, Matthias Trick, Frank Müller, Markus Kleine-Vehn and Florian Mlodzik to mention only a few Names among many who worked tirelessly with me over the past Months and did an outstanding Job.

A first Pilot has just been launched in Italy to test Consumer Acceptance and Market Success. But most exciting will be to see in what Ways the other Marketplaces will take on our Concept and Design, and how it might be further developed towards Rich Media, Broadband Content and Interactive Media Functions. I’m looking forward to the Stories Volkswagen will be able to tell through the new Digital Platform, and what kind of Feedback they will get from their Fans around the World.

Volkswagen Italia

We were asked by Atletico International to convert their stunning new Campaign for REPLAY your fragrance! into the Realm of the Digital. ‘One Drop of Water Can Replay Your Fragrance.’ - A Brand Promise based on technical Research culminating in this new Fragrance. Our initial Launch Pad: the spectacular Watercolour Drawings by Artist Stina Persson. PSYOP NY used flowing Colours to reproduce the Art Work for the TVC. We took the Idea a step further: we reverse-engineered the Drawing Process and developed a Tool that allows each User to create their own Watercolour Painting. Replay your Fragrance. Repaint your Image - and spread it!

A Big Idea that works perfectly across different Touch Points. Unfortunately, not all our Ideas made it into the first Campaign Flight. Ideas about Gesture-Based Interactive Digital Shop Windows, Public Life Painting Projections and iPhone Apps are still waiting to get replayed.

REPLAY your fragrance!

Awards DDP 2010 - FMCG - Bronze / The Hive Awards 2010 - Honorable Mention, Promotional Microsites Beauty

Recognition Design Journal / spyline / Flash Allstars / irie

The initial Idea was to create Body Enhancements - amorphous Body Outfits that turn Beauties into Beasts. But although we really loved the Thought behind it, the Approach soon turned out to be too generic for our Project.

We all got very excited once we backed off of that first Concept and instead began the Process of layering flat Photographs and actual Splashes of real Paint onto one another. ‘Monstres d’Acrylique’ is a Co-Creation between Damien Elr°y Vignaux, Loïc Sattler and Jan Pautsch.

Damien Elroy Vignaux Elr°y
Loïc Sattler Lysergid

Recognition Trend Hunter Magazine