Brand Site/Branding Campaign
Spark
We were asked by Atletico International to convert their stunning new Campaign for REPLAY your fragrance! into the Realm of the Digital. ‘One Drop of Water Can Replay Your Fragrance.’ - A Brand Promise based on technical Research culminating in this new Fragrance. Our initial Launch Pad: the spectacular Watercolour Drawings by Artist Stina Persson. PSYOP NY used flowing Colours to reproduce the Art Work for the TVC. We took the Idea a step further: we reverse-engineered the Drawing Process and developed a Tool that allows each User to create their own Watercolour Painting. Replay your Fragrance. Repaint your Image - and spread it!
Dark
A Big Idea that works perfectly across different Touch Points. Unfortunately, not all our Ideas made it into the first Campaign Flight. Ideas about Gesture-Based Interactive Digital Shop Windows, Public Life Painting Projections and iPhone apps are still waiting to get replayed.
Recognition Design Journal / spyline / Flash Allstars / irie
top
Comps/Contribution
Spark
Design is Kinky is publishing the new Edition of their Annual Semi-Permanent Books which will be used during their upcoming Semi-Permanent Events in Melbourne and Perth.
‘But what is Semi-Permanent? First of all, Semi-Permanent is a Design Event. In Addition to a Major Conference, there are a Number of Side Events taking Place including Exhibitions, Competitions, Workshops and Parties. In other Words, it’s a Week long Celebration of all Things ‘Design’. From Graphic Design, Film, Art and Illustration, to Web Design, Photography and Visual Effects, to Animation, Graffiti, Motion Graphics and Stop Motion; all these Things and More.’
Dark
‘Gospel’ is a 2-part Design I developed exclusively for this Book. But as is so often the Case, there’s no Guarantee that the Piece will make it into the final Selection. The Deadline is October, so let’s see. Meanwhile, I’ll crack on.
Recognition Netdiver Magazine {ISSN 1911-866X} / Designers’Couch
Directed Photography/Collaboration
Spark
On Set during a Product Shoot for La Prairie, the Photographer Attila Hartwig and I developed the Idea to incorporate Mind Maps into liquid Surfaces and, at the same Time, photographically document the Processes of Overlapping and Transformation of these Mind Snippets.
Dark
The Idea didn’t survive long, it simply failed the Reality Check. But in Return this Series of Images originated from our initial Concept - a Gift of manipulated Chance.
‘Black and White may be the greatest Act of Resistance now available to us.’
Felix Gonzales-Torres quoted from: Hans-Ulbricht Obrist: Wolfgang Tillmans. Conversation Series.
Recognition Behance Feature / Computerlove™ / zeroin / QBN
Publication/Interview
David Zheng, Founder of Hong Kong based NewWebPick.com
invited me to participate in ‘Crossover Design’, the first printed Form
of the NewWebPick Electronic Magazine. I’m delighted to be featured
in this Interview and more than a little proud to be represented
by these Images.
‘‘Crossover’ is not only a trendy Expression in the international Fashion Community
but has also conquered the Design World with its incomparable Magnetism. Designers
have crossed over from their customary Field of Expertise to a new Design Field, and
created a sparkling and magnetic Feeling by blending Elements that either had nothing
to do with one another, or at odds and, even completely opposed at Times.’
Crossover Design. A Publication by NewWebPick and Cypi Press.
WebSpecial, MicroSite
Dark
Volkswagen is launching a global MicroSite to support their Cross-Media ‘BlueMotion Technologies’ Campaign. We’ve developed a storytelling Approach that follows three Drivers in three international Cities who are given Advice about environmentally aware Driving and Cost Saving on their Way through heavy Road Traffic. The biggest Challenge: How do we connect the three Stories authentically with each other but without going beyond our Budget for the Job.
Spark
We found a Solution in creating Filmic Compositions that are made of High Resolution Photographic Images. Shooting in Berlin, Munich based Photographer Frank Bauer took three stunning, greatly atmospheric Series, which Art Directors Heiko Keppel and Corinna Vidic then mounted in a reduced Layout employing Split-Screen Technique and Animation Dramaturgy.
Recognition spyline
